Although as many as 80 percent of the global workforce are non-desk employees, most software is geared toward office workers. Many non-desk employees do not have the time and resources to use the same IT solutions as office workers, leaving them out in the cold. However, keeping non-desk employees informed, engaged, productive, and safe doesn’t have to be complicated. We’ve gathered four tips that organizations can use to keep their non-desk employees happy.

• Put the employee first
• Give recognition
• Gather feedback (and put it to good use!)
• Pay extra attention to their well-being

Put the employee first

Non-desk employees often do not have a business email address. Due to the nature of their work, they often literally don’t have their hands free to use devices and look for the information they need for their work. That’s why we believe internal communications should not be about devices or channels. It should be about employees. Empower your non-desk employees to use the devices they want, at the times they want, in the places they want!

Sounds complicated? The right software can make it easy. Netpresenter allows you to target your communication on persons, departments, and locations in a smart way. Employees will see the messages on different devices that suit their workday. One employee may read the at their laptop, someone else on their smartphone during a break, and yet another may see the same message while walking by on a large digital signage screen. You don’t have to add content to those channels separately. Messages are distributed automatically via the most appropriate channels based on the selected target audience, meaning your information will always reach precisely the right people.

This displayed info can be anything: important company news, announcements, fun news from different teams, but also live KPIs from Power BI, SharePoint articles, and the most popular posts on Teams. With integrations like that, even the people who don’t work behind a PC all day stay well informed of what’s going on within the organization.

Give recognition

A powerful communication platform is also very useful for giving employees the recognition they deserve. Giving recognition is essential. When employees see that their work matters and contributes to the organization, they are more engaged in their work. There’s usually quite some distance between non-desk employees and C-level, or even their direct managers. A powerful communication platform that reaches everyone enables you to unite all layers of the organization. Moreover, giving recognition openly isn’t just nice for the one being praised. You also make everyone’s work more palpable. Across all departments and business units, people see what their coworkers are working on and see everyone is on the same team. 

The Brooklyn Hospital Center uses Netpresenter to highlight employees after a remarkable achievement. Eric Sommer, Senior Writer & Editor at Brooklyn Hospital Center, says that displaying such messages on TV and PC screens has a massive effect on improving employee satisfaction and morale as well as creating a sense of community. ‘when a team does something noteworthy, the so-called ‘small victories’, I go by, take a picture, go back to my office and put the news and the picture on Netpresenter. The team knows everyone on staff will know about their achievement. This makes the team feel appreciated. No other tool I know of has this immediate ‘Boom, make them feel good’ effect.’

Gather feedback (and put it to good use!)

The distance between non-desk employees and the rest of the organization can also make them feel isolated and unable to voice their opinions. Therefore, actively inquire about their views and feelings. For example, ask if they have everything they need to do their job, if everyone can complete their tasks, what everyone thinks about the organization, etc.

Netpresenter’s polls give you a clear overview of the results. After all, you should not stop at just asking questions. See what you can improve or ask new questions to gather more intel. Communicate actively about what you do with the feedback, even if you can’t change things immediately. By being transparent, you show that you take your employees seriously.

Pay extra attention to their well-being

Non-desk workers are often in the front lines. They perform physical work, work with dangerous machinery, or cannot work from home and are at increased risk of the coronavirus. These issues are unfortunately inherent to their work. That’s why it’s essential to show that, as an employer, you care about the well-being of your employees and are doing everything you can to keep them as safe as possible. You can do this in several ways.

Pulse surveys, for example, enable you to keep track of your organization’s pulse. How is everyone feeling? Is the workload too high? Are sufficient measures being taken to make everyone feel safe at the time of the corona pandemic? These sentiments are always subject to change, so a single poll (as discussed in the previous point) is usually not enough for these issues. Periodic pulse surveys, on the other hand, chart precisely how everyone feels or thinks about specific topics over a more extended period. You’ll immediately see when the mood changes. As with the previous point, you still have to do something with this feedback, otherwise collecting the data is pointless.

In addition, a platform like Netpresenter is ideally suited for repeating safety rules. ‘Repeat’ is the keyword here because messages only stick if you repeat them often enough. From life-saving instructions such as ‘wear a safety helmet when entering the site’ or basic first aid rules to a motivating ‘drink enough water’; messages like these show health and safety come first. 

Our client VCU Health has created a ‘Safety First’ program with the help of Netpresenter. ‘One of our main goals is to improve the overall safety of our organization,’ explains Jenifer Murphy, coordinator of the Safety First program. ‘With Netpresenter, we make sure that safety is top of mind within the organization. It creates a real organizational push, a social factor that is hard to ignore and that ensures everybody is dedicated to improving safety at VCU.’

Looking for more tips on keeping your non-desk employees happy? Download this free guide in which we take a closer look at some of the biggest challenges to keep them informed and engaged. Or contact us to see what Netpresenter can do for your organization.

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In this guide, we offer:

✔ Six common communication challenges when communicating with non-desk employees
✔ The solutions to these challenges
✔ Examples of how our customers overcame these challenges

Download the free guide below

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Engaged employees tend to be more productive. Unfortunately, many employees are not engaged in their organization: a 2021 Gallup report found that 80 percent of employees surveyed weren’t. And since 80 percent of the global workforce is made up of non-desk employees, we can conclude that many non-desk employees are not engaged. This blog describes the biggest challenges in keeping non-desk employees engaged and the solutions that internal communications can provide for this problem.

They need more communication

Eighty-four percent of non-desk employees need more communication. Especially if employees are in a position where they don’t see their colleagues much, such as outside sales account managers, truck drivers, or home health care nurses. They often lack water cooler talk and other small, spontaneous moments of interaction with colleagues in the corridors or during lunch break. These can all be moments in which business information is exchanged (or have you never had an impromptu, informal meeting during your lunch break?). A lack of these interactions makes non-desk workers more dependent on the communication and information they receive through formal communications channels.

However, this need for more communication does not mean you should send your non-desk employees the same messages and information you send your desk workforce. The key to successful employee communication is targeting. The more relevant a message is to an audience, the more people will read it. Someone who always works in the field will not benefit from, for example, information about office cleaning day. However, if colleagues in the office can’t be reached due to a technical failure, employees in the field must know about this.

Personalized communication and targeting

In addition, MetLife research shows that employees increasingly expect communications to be personalized, especially younger Gen Z employees – they are more inclined to read personalized communications instead of generalized communications. This makes sense: if a message is written for you specifically, it’s probably more relevant and, therefore, more interesting.

In addition, personalized communications send the message that you know who your employees are and where their communication needs and their interests lie – a great way to say, “we’re glad you’re with us.” As a result, employees won’t feel like just another number on the payroll; they’re more likely to feel like they matter to the organization.

Since targeting is incredibly important for reaching various groups of employees, we’ve equipped our platform with advanced targeting functionalities. By defining a separate channel or target group, you can send your message to all employees in a specific location or department. However, you can also target individual employees or screens.

Our platform allows you to send one message to all field staff while you show completely different information on the screens in your plant’s canteen simultaneously. And you reach everyone with messages that are relevant to all with the same ease, regardless of where employees are working. This way, every message always reaches the right target group.

They don’t feel included

Research by SAP SuccessFactors shows that most non-desk employees feel that their employer views them as ‘replaceable’ and ‘temporary’. Only 39 percent of non-desk employees feel they receive adequate support from their managers, as a result of which a majority of non-desk employees are disengaged.

A communication platform like Netpresenter helps leaders to support their employees. Strategically placed digital signage screens or a mobile app especially open a direct communication channel with non-desk employees. Communicating with them is a good start to making them feel more valued and included again.

Our client Automatic Signal, for example, gratefully uses our mobile app to include and engage non-desk employees. Sandy Roozen, Coordinator of Marketing and Communication, says: “We wanted to give our colleagues the feeling: ‘we also belong with this company, we are a valuable part of it’. We think this is especially important for our colleagues ‘outside’, who work outside of our office or building walls. Netpresenter certainly helped evoke that feeling.”

“We find that our employees in the field feel like they are a valuable part of our organization just as much as our office employees. We don’t have an ‘us’ versus ‘them’ mentality. That’s where Netpresenter contributes. For example: when employees get a new phone, they have to re-install the Netpresenter app. If they don’t know how to do that, they usually call immediately – to ask how to install Netpresenter. So, if they don’t have the app, they miss it instantly. “

They are at an increased risk of becoming ill or injured

Non-desk employees are at an increased risk of becoming ill or injured. Not only because they are more likely to work with, for example, hazardous equipment, dangerous substances, or other work situations that pose a greater risk to their health. In the past year, we have also seen that many non-desk employees have increased exposure to the coronavirus because they often cannot work from the safety of their own home offices.

As much as 61 percent of the global workforce cannot work from home at all. This automatically puts them at a higher health risk than their colleagues, who can stay in the safe space of their home.

Because of this increased health risk, it’s important to make the safety and health of non-desk employees a priority and show that you care. After all, an employer who cares about your health and shows they care is an employer you feel more committed to and are more inclined to take health risks for.

Bringing safety measures to employees’ attention with internal comms

Internal communication can help you make your employees’ safety a priority. With the right internal communications channels, you can bring safety and safety measures to your employees’ attention constantly. By constantly repeating them, employees will better remember certain procedures or safety measures, and they will be more likely to act as they should to stay safe if procedures or measures are top of mind. However, a small poster with some safety rules stuck to a whiteboard will not stand out enough among other messages to genuinely draw attention.

A platform like Netpresenter, however, can be used to disseminate preventive information, such as instructions on how to act in case of an emergency or certain safety regulations. It can also be deployed to increase awareness. For example: showing the number of days without an accident will make people remember that things could go wrong, and it will probably enhance their feeling of responsibility.

Safety first at VCU Health

Our customer VCU Health has even set up a Safety First program to decrease the risk for their non-desk employees’ health. Jenifer Murphy, Safety First Coordinator at the Performance Improvement Department: “One of the main goals of the Performance Improvement Department is to improve the overall safety of our organization. With Netpresenter, we make sure that safety is top of mind within the organization. It creates a real organizational push, a social factor that is hard to ignore and that ensures everybody is dedicated to improving safety at VCU.”

Safety: paramount at Hertel Industrial Services

Our customer, Hertel Industrial Services, is also using Netpresenter to increase the safety of its non-desk employees. “Safety is paramount in all our business activities,” says Jasmijn Stolk, Manager Marketing & Communications at Hertel. “We want to prevent any incident. Therefore, we continuously repeat safety messages with Netpresenter. Our ‘ life-saving rules’, our nine basic safety rules, are also repeatedly brought to the attention of our employees through Netpresenter. This repetition ensures the message sticks.”

Do you want to know how to reach your non-desk employees best as well as keep them more engaged? Download our guide ‘How to communicate effectively with non-desk employees‘. Would you like advice on how to keep your non-desk employees engaged? Contact our consultants; they will be happy to assist you!

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As many as 80 percent of all employees are non-desk workers. Non-desk workers are crucial employees for many organizations: they manufacture, transport, or sell products, care for patients, or visit customers. Yet, many organizations struggle to keep this incredibly important group of employees well-informed. In this blog, we look at the biggest challenges organizations face when informing non-desk employees, and we explain how your organization can overcome these challenges.

Non-desk employees are harder to reach

Reaching their non-desk employees might be the biggest problem organizations face. It is relatively easy to reach your office employees: they work with their PCs daily and are also usually all in the same location. As a result, they might catch information in the corridors, during meetings, or during their lunch break, to which non-desk workers don’t have the same spontaneous access.  

Non-desk employees often do their work in varying locations, unlike desk workers, who might spend most of their working day behind their dedicated desk. Moreover, 83% of non-desk employees do not have a business email address. All of this makes communicating a lot more complicated. At least, if you’re still clinging to traditional email as your top communication channel.

Fortunately, non-desk employees can be reached very easily through other channels. Digital signage and a mobile app, in particular, are ideally suited for reaching this audience. You can reach factory workers or nurses with a digital signage screen in a lunchroom or other strategic locations. At the same time, a mobile app keeps delivery employees, mechanics, or other field workers informed.

Netpresenter combines digital signage with various other powerful channels in one integrated platform so that you can reach the entire organization from one CMS. This way, you have the benefits of various channels without adding an extra workload for your content managers

Our customer Barenbrug also ran into the problem of how to reach their non-desk employees. “Our newsletter only got sent to colleagues with a Microsoft Office account,” says Mirella van de Sant, Global Marketing Director at Barenbrug. “That meant that many people in the field, production, and logistics did not receive the newsletter at all. But we want to reach everyone, not just the people sitting behind a desk.” Netpresenter’s app solved all of that in one go. Mirella: “Our staff consists of about forty to fifty percent non-desk workers. Luckily, we can reach them more easily now.”

Non-desk employees don’t have access to all the info

About 99 percent of all technical applications are geared toward office workers. Additionally, non-desk employees spend little time behind a computer, meaning they don’t always catch an email immediately. These workers also tend to miss messages on SharePoint or essential data from Power BI as they don’t always have access to these platforms. And if they do have access, they might not have enough time to look for the right information on these channels.

To solve these problems, we developed various integrations with our platform. They directly bring information from other applications, such as SharePoint, Teams, and Power BI, to employees. Our advanced targeting options ensure that employees only receive content that’s relevant to them. This means non-desk employees no longer must search for the information; all relevant information is brought to them.

Rotterdam World Gateway, for example, uses large LED screens to inform its drivers of technical failures, delays, or unforeseen closing times. This information can normally be found on their intranet, but it is now also visible to the truck drivers thanks to this solution. These screens are strategically placed in front of the terminal, where trucks must park and wait before they enter the terminal. When they’re waiting, drivers get enough time to read all the messages before they resume work. 

Non-desk employees often don’t feel heard

Communication should not just consist of top-down, one-sided messages and information dissemination; employees should also be encouraged to communicate. Only 22 percent of employees report that they can speak up enough to develop and implement new ideas. However, how will you collect input from employees who might not even have an email address?

Netpresenter provides several tools that make gathering feedback and social interaction a lot easier. First of all, employees can easily respond to messages or ask questions via the mobile app. Additionally, polls allow you to gather the opinions of large groups quickly, whether it’s about which snack they prefer for lunch, on which day a team outing should take place, or which new design of a logo they like best. With an attention booster, employees receive automatic reminders if they haven’t yet completed your poll. Pulse surveys allow you to collect feedback periodically over a longer period, giving you insights into how employees feel, whether they enjoy the workload, and what they think of the organization.

All these tools allow your employees to speak up and voice their opinions. At the same time, you can also use Netpresenter to show that you act in response to these valuable insights. After all, you can reach every employee, including non-desk employees. Use that power to show that you genuinely value and use your employees’ input.

Curious about how you can best inform the non-desk employees within your organization? Then download our free guide, ‘How to communicate effectively with non-desk employees’. Or schedule a free 30-minute demo or meeting today. We are happy to show you what Netpresenter can do for your organization!

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Non-desk employees are essential to many organizations. In many cases, they’re frontline workers. Due to their work’s nature, they don’t always have access to a PC, which means they don’t automatically get organization-wide emails. Instead, they are with your customers, with patients, at the assembly line, or delivering parcels. Communicating with non-desk employees can be a very big challenge.

That’s why we asked our clients how they reach their non-desk employees using Netpresenter. Here are the dos and don’ts:

• Do: Fit Your Channels to Your Employees
• Do: Bring Employees in Touch with Each Other
• Do: Acknowledge Employees’ Work
• Don’t: Relying on Email
• Don’t: Overlook your Non-desk Employees
• Don’t: Overload of Irrelevant Information

1 – Do: Fit Your Channels to Your Employees

If you’re contemplating how to reach your employees best, the first thing you need to think about is which channels are most accessible to them. Most office workers work with PCs all day. That makes their PC the most logical channel to use for communication, using a corporate screensaver or Microsoft Teams, for example. But how do you reach employees who don’t sit behind their desks all day?

In that case, other channels are a lot more practical and designed for reaching people who don’t have access to a PC. Mobile devices such as smartphones and tablets, for example, can be very easily deployed to reach everyone in your organization. With an employee app, you have a central location for your company news on everyone’s device. With push notifications and even SMS notifications, you can grab the attention immediately if necessary. Ultimately, your communications should support your employees in doing their work successfully, so you should use channels that your employees already like using themselves.

2 – Do: Bring Employees in Touch with Each Other

Non-desk employees can become a bit isolated from the rest of their organization due to their work’s nature. For example, drivers or sales consultants who work alone or perhaps in a team may have little to no contact with other colleagues – even with people doing the same job on a different team. Too bad, since informal conversations are very important for your company culture and mutual cohesion.

Sandy Roozen of Automatic Signal also acknowledges the fact that non-desk employees may need some extra attention. “If you work at the office, you’re more likely to meet up with some colleagues and have a chat over a cup of coffee. You’re more likely to feel connected and to hear more about the organization. However, we wanted to give everyone the same feeling, especially colleagues who work in the field. We wanted everyone to know: we’re an important part of this company. Netpresenter certainly helped with that.”

It is important that you enable employees to interact with each other – after all, you don’t just want to publish information; you want to bring your employees in touch with each other. A virtual thumbs-up can sometimes be enough, but in other cases, you want to enable your employees to respond substantively or allow them to voice their opinions via a poll. A corporate app is ideal for this.

3 – Do: Acknowledge Employees’ Work

Some employees never see each other because they are always in the field, on the road, or working in different locations. It can be difficult to disclose what everyone contributes to the organization. This makes highlighting important work achievements regularly very important. It helps you share recognition and create solidarity. You show employees that everybody’s on the same team!

The Brooklyn Hospital Center regularly highlights a job well done. Eric Sommer, Senior Writer & Editor at Brooklyn Hospital Center, explains: “The TV and PC screens have had a huge effect on improving employee satisfaction and morale as well as creating a sense of community. When a team does something remarkable, the so-called small victories, I go over there, take a picture, go back to my office, and put the news and the picture on the screensavers and digital signage screens. The team then knows that everyone will know about their achievement, which makes them feel appreciated. It has an immediate ‘feel-good’ effect.

4 – Don’t: Relying on Email

How many emails do you receive every day? A survey by Wakefield Research found that about 38 percent of office workers receive so many emails each day that the resulting email fatigue causes them to consider leaving their jobs. Contributing to this email fatigue with organization-wide emails might not be the best idea. An employee communications platform that informs and engages your employees and encourages interaction (while completely bypassing email) may just make employees more productive and enthusiastic about their work(day).

Madelyn Swanepoel, Internal Communications and Employee Experience Specialist at BankservAfrica aims to move away from organization-wide email communication completely in the future. She uses the Netpresenter platform to reach about 400 colleagues with narrowcasting, screensavers, and the mobile app.

Madelyn: “I’ve found that people are tired of reading lengthy emails about nothing. With Netpresenter, they get news on the go. We’re no longer the email pusher or the post box. Netpresenter allows people to have a social media-like page of which they can feel proud. It enables everyone to go in with the touch of a button and read the news whenever they like. It’s seamless, easy access to information. It adds to the employee experience. And I’ve learned that when you create the experience, you get the engagement.”

5 – Don’t: Overlook your Non-desk Employees

Although 80 percent of employees work ‘desk-less’, 99 percent of technology applications are still focused on office workers. Moreover, in 89 percent of the cases, C-level or middle management decides which technology applications to implement. In short: the non-desk employees, the end users in this case, are overlooked.

However, your non-desk employees are the ones working in your front lines. They work with customers or patients daily, so they know what’s going on with key stakeholders. With this in mind, it might be a good idea to make sure that policies aren’t formed exclusively in meeting rooms or HQs: non-desk employees could give great input, too. Ask for their feedback on issues regularly, or even track the pulse of your organization with pulse surveys. That way, you’ll receive immediate feedback from your employees – wherever they are.

6 – Don’t: Overload of Irrelevant Information

The ease of sending messages and the proliferation of communication channels have created an environment of irrelevance and information overload. Each day, employees are flooded with communication of little relevance and low value. This overload of irrelevance will only lead to your employees ignoring your communication and getting irritated with any messages, as they will not have any added value.

Therefore, it’s important to ensure that information is always relevant to your employees. This can be done very easily with our smart targeting feature. Segment your employees into different audiences and send them personalized messages. You could even target a single employee – everything is possible.

Our customer Barenbrug makes grateful use of this feature. Barenbrug has offices and research facilities in over twenty-two countries, and more than eight hundred employees. Mirella van de Sant, Global Marketing Director at Barenbrug explains: “With Netpresenter we’re now communicating more. We have set up a local channel for each country, and a global channel with information that is relevant to everyone. That way, everyone gets information that is relevant, and they can also follow the global news.”

Could you use some help communicating with non-desk employees? Download our free guide ‘How to communicate effectively with non-desk employees‘. Or schedule a free demo or call today. We are happy to show you what Netpresenter can do for your organization!

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If you want to reach all employees within a company, you have to think outside the box. 99% of technological solutions are focused on office workers, despite the fact that they are numerically in the minority.

In this guide, we:

✔ Explain the differences between non-desk and desk workers
✔ Describe how to communicate effectively with non-desk employees
✔ Help you choose a good communication platform

Download the free guide below

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Eighty percent of all employees in the world are non-desk employees. Not only do they not have a desk, they usually don’t even have a dedicated workspace or a laptop. These employees are at a higher risk of feeling disconnected from the rest of the organization – mostly, technologies are often optimized for office workers, research by Emergence shows. However, out of sight doesn’t have to mean out of mind necessarily: proper internal communication creates a culture of unity and involves everyone in your organization. It also ensures your non-desk employees are well-informed. To help you communicate with your non-desk employees, we’ve listed five tips for you. They will ensure that every employee is well-informed and feels part of the organization, regardless of where he or she works every day!

1. Take working conditions into account

A big challenge in managing non-desk employees is communication. It’s relatively easy to communicate appropriately with people who are physically present in the same office for 40 hours a week. But non-desk employees often work geographically dispersed over multiple locations, perhaps across the country, which complicates organizing weekly team meetings. Additionally, non-desk employees commonly don’t work behind a computer – sometimes, they don’t have a company email address. This can further complicate communicating with these workers. They may even be overlooked. Information that’s important for their daily tasks is sometimes published in an e-mail sent to ‘everyone’ (except to the employees with no company email address …).

But that’s not where the difficulties end. Non-desk employees are often physically active at work, which means they don’t always have time to spare to check internal communication channels. All of this requires a communication channel that actively pushes information and news towards employees; at times when it’s essential for them to see it. That can be done by sending push-notifications (a growing number of employees have a smartphone) or text messages. In addition to bringing news to employees, it must be quickly and easily accessible, so employees are informed rapidly. A corporate app or a digital signage screen that show important news are ideal platforms to do so. As employees pass by, they can briefly check what’s going on. The advantages: no one is overlooked, and employees are still kept in the know, without having to stop performing their duties.

2. Engage workers using two-way communication

Non-desk employees tend to work far away from the head office or the department that’s responsible for internal communication. For these employees, it’s more difficult to get in touch with other colleagues, departments, or the head office. Communication with non-desk workers is often mainly top-down and one-way as a result.

Non-desk employees need a communication channel that doesn’t only provide them with information but also allows them to give feedback or to respond or react to the messages. First of all, better-informed employees are often more engaged in their organization. Secondly, well-informed and engaged employees ensure greater success and higher productivity, because they genuinely feel part of the organization and want to achieve the best for their employer. A communication channel that enables employees to give feedback and reactions, also contributes to a greater sense of belonging and unity: it allows direct contact with their colleagues, whom they can’t always see, but can reach more easily this way.

3. Transparency in business processes

Many employees don’t have a clear picture of how their organization is doing, which is strange. After all, employees who know how their daily tasks increase the success of their organization can optimize that impact. This way, they contribute to a more successful organization – and in turn, that increases employee engagement. After all, who doesn’t like to contribute to the success of his or her organization?

Several of our customers actively bring insights into their business processes and KPIs to their employees. They do this, for example, by connecting Power BI to communication channels such as digital signage screens or a corporate app. This way, they make Power BI data transparent to their employees, giving them more insight into business processes. Employees are enthusiastic about these dashboards: they offer insights into business data, employees no longer have to look for the data and they allow employees to align their activities with the outcomes of the KPIs. Employees can use these data to optimize their impact on the performance of their organization more easily, and, thus, contribute to the success of their organization.

4. Balanced mix: need-to-now and nice-to-know

Non-desk employees aren’t always in contact with their colleagues. That’s a shame, because the people we work with can hugely influence how much we enjoy our jobs. A lack of contact with colleagues complicates building a sense of unity and belonging. Research by Tinypulse shows it’s these connections between colleagues that are the glue keeping organizations together. Therefore, stimulating positive relationships between colleagues is very important. However, building positive relationships with colleagues is difficult if you don’t know what your colleagues are doing daily, or what they might be going through.

Uniting employees takes more than just providing them only with information that’s relevant for their tasks. On the contrary, displaying nice-to-know messages also ensures that employees feel connected to their colleagues. For example, share milestones such as work anniversaries, birthdays, or important achievements through communication channels that allow reactions, such as an employee app. Non-desk employees can get in touch more often through a platform like this, so they’re aware of each other’s ups and downs. They can support and encourage each other, which, in turn, will result in more positive relationships between co-workers.

5. Segment your audience

Sharing is caring, right? Not always, because too much information can be demotivating. If you share too much information with your employees, there may come a time when employees stop looking at your messaging. As a result, they run the risk of missing crucial information.

Let’s look at, for example, an organization with factory locations around the world and thousands of employees. We’ll zoom in on the employees of this organization that are working in the factories. They don’t need to be informed about the lunch served that day in the head office restaurant. This information doesn’t affect their daily tasks: it doesn’t make them more efficient or productive. It will probably just make them feel hungry; maybe they will even feel jealous or excluded. So, if they see messages like these over and over, they’re more likely just to feel distracted from their work than feel informed. It can be frustrating reading about things that aren’t important to you. If this keeps happening, these employees will start looking less and less at the messages that are published internally. After all, these messages are often irrelevant. Eventually, these employees could feel less engaged and could get less productive.

To prevent this from happening, you can divide your employees into different public groups by location, department, or team. You’ll be able to show them only relevant content, so they will continue to view the information and will always be informed on important news. On top of that, they will feel more involved and part of the organization someone is making sure they only get to see the information that is relevant to them, to allow them to do their job well. That’s an excellent way to do your job!

Would you like to know what positive contribution digital signage has in companies all over the world? Download our infographic ‘Does digital signage actually work?’ below!

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