{"id":9767,"date":"2022-03-11T14:36:15","date_gmt":"2022-03-11T13:36:15","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=9767"},"modified":"2025-06-11T13:22:33","modified_gmt":"2025-06-11T11:22:33","slug":"how-does-digital-signage-work","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/how-does-digital-signage-work","title":{"rendered":"How does Digital Signage work?"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">4<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>Digital signage allows you to display information for a certain target group on screens. A small computer receives the content from the Content Management System (CMS) or a <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\">communication platform<\/a> like Netpresenter and sends it to the screen. One of the main reasons to use <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/digital-signage\" target=\"_blank\" rel=\"noreferrer noopener\">digital signage<\/a> in your organization is that it will significantly increase employee or visitor engagement. But how does digital signage work? Keep reading to find out what digital signage is and what benefits you can expect for your organization.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-digital-signage\" data-level=\"2\">What is digital signage<\/a><\/li><li><a href=\"#h-why-you-should-use-digital-signage-within-your-organization\" data-level=\"2\">Why you should use digital signage within your organization<\/a><\/li><li><a href=\"#h-how-to-apply-digital-signage-in-practice\" data-level=\"2\">How to apply digital signage in practice<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-digital-signage\" style=\"font-size:19px\"><strong>What is digital signage<\/strong><\/h2>\n\n\n\n<p>&#8216;Digital signage&#8217; is the distribution of information through screens in order to reach your target group in the best possible way. It concerns information for a very specific target group, in contrast to, for example, a television broadcast that reaches as large a group as possible.<\/p>\n\n\n\n<p>Like niche marketing or market segmentation, digital signage attaches value to information that leads to a customer profile. For example, (personal) preferences and demographic characteristics are considered. The content is eventually distributed via screens on location. Places where you can usually find these digital signage screens vary from offices to public transport, shops, restaurants, factories, and so on. Even hospitals use digital signage regularly, for example, for <a href=\"https:\/\/www.netpresenter.com\/nl\/kenniscentrum\/interne-communicatie\/narrowcasting-voor-ziekenhuizen-zo-zet-een-ziekenhuis-narrowcasting-succesvol-in\" target=\"_blank\" rel=\"noreferrer noopener\">wayfinding.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-should-use-digital-signage-within-your-organization\" style=\"font-size:19px\"><strong>Why you should use digital signage within your organization<\/strong><\/h2>\n\n\n\n<p>Every organization wants to reach its employees or customers with relevant information. This can make them feel more connected to the organization. With digital signage, you can use the information you have about your target group to develop a message that perfectly matches their needs. Think, for example, about the hygiene measures in a hospital. Digital signage can help remind visitors and employees of the importance of these measures.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@netpresenter\/video\/7249677258460384538\" data-video-id=\"7249677258460384538\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@netpresenter\" href=\"https:\/\/www.tiktok.com\/@netpresenter?refer=embed\">@netpresenter<\/a> <p>Discover why safety isn&#8217;t just about the gear, but awareness too! Watch Gary&#8217;s reality check and see how digital signage can enhance safety awareness in your workplace \ud83d\udc40\ud83d\udc77\u200d\u2642\ufe0f\ud83d\udca1 SafetyAwareness SafetyFirst WorkplaceSafety EmployeeCommunications DigitalSignage<\/p> <a target=\"_blank\" title=\"\u266c origineel geluid - Netpresenter - Netpresenter\" href=\"https:\/\/www.tiktok.com\/music\/origineel-geluid-Netpresenter-7249677310587718427?refer=embed\">\u266c origineel geluid &#8211; Netpresenter &#8211; Netpresenter<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Extra advantage: attention will be attracted more quickly. Messages are distributed via screens, often with a moving animation instead of a static image or text as it would be on a poster. This makes the content more dynamic. In addition, it takes less time to replace content. You can replace content from a distance without putting up posters everywhere and replacing them when the information changes or becomes outdated. Therefore, it is very easy to update the information and ensure that the information is and remains relevant. You can also be sure that staff and visitors are informed in real-time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-apply-digital-signage-in-practice\" style=\"font-size:19px\"><strong>How to apply digital signage in practice<\/strong><\/h2>\n\n\n\n<p>Do you want to use your digital signage system optimally? Consider these three things:<\/p>\n\n\n\n<p><strong>1. Screen placement<\/strong><br>This is the first step in implementing digital signage in your company. The placement of your screens depends on the target group and the purpose of the message. A fast-food chain will place its digital signage screens, which may display the menu or the status of an order, to be clearly visible for visitors and less visible for staff.<\/p>\n\n\n\n<p><strong>2. Goal and clarity<\/strong><br>Your message always has a specific goal. Think about the goal of your message and describe it briefly but powerfully. This ensures clarity. There is nothing more inefficient than a message that no one understands. <a href=\"https:\/\/www.netpresenter.com\/nl\/kenniscentrum\/interne-communicatie\/een-richtlijn-voor-goede-narrowcasting-content-deel-1\" target=\"_blank\" rel=\"noreferrer noopener\">A good guideline for digital signage content<\/a> is keeping text short and using moving images to catch the target audience&#8217;s attention.<\/p>\n\n\n\n<p><strong>3. Updates<\/strong><br>Make sure to update your content regularly. If you don&#8217;t keep your content up to date, employees or visitors will not be triggered by the messages on your screen and will eventually even stop checking them for new messages, which is the opposite of what you want to accomplish! There is also a possibility of unintentionally spreading disinformation when the information is no longer up to date. Want to know more? <a href=\"https:\/\/www.netpresenter.com\/nl\/kenniscentrum\/interne-communicatie\/met-deze-10-tips-word-jij-ook-narrowcasting-content-king\" target=\"_blank\" rel=\"noreferrer noopener\">Download this infographic with 10 tips to become a &#8216;Digital signage Content King&#8217;.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/nl\/kenniscentrum\/interne-communicatie\/met-deze-10-tips-word-jij-ook-narrowcasting-content-king\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"200\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png\" alt=\"download banner\" class=\"wp-image-10538\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-300x64.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-768x163.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-640x136.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-330x70.png 330w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-755x160.png 755w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-817x173.png 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n\n<p>In many cases, digital signage can solve communication problems within your organization. Are you curious about our digital signage solution or other ways to better communicate within your organization? Contact us for a <a href=\"https:\/\/www.netpresenter.com\/nl\/demo\" target=\"_blank\" rel=\"noreferrer noopener\">demo<\/a> of the Netpresenter communication platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/tours\/digital-signage\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"201\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN.webp\" alt=\"Try_it_yourself_banner_v2_EN\" class=\"wp-image-21584\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN.webp 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-300x64.webp 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-768x164.webp 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-640x136.webp 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-329x70.webp 329w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-751x160.webp 751w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-817x174.webp 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n    <div class=\"faq-section is-block\">\n        <div class=\"faq-list-box\">\n            <div class=\"faq-list\">\n                                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What is digital signage?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>It refers to display technologies such as TV screens or LED Walls to distribute information to reach predefined target groups. It can be used to communicate text and graphics with customers and visitors or employees. It usually concerns the information for a particular target group, in contrast to, for example, a television broadcast that reaches as large a group as possible.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What is a digital signage player?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Digital Signage Player is a small piece of playback software installed on a computer that is connected to a TV on which you wish to display your content.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What are the system requirements of your Digital Signage solution?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Visit our <a href=\"https:\/\/www.netpresenter.com\/support\">support center<\/a> to download the system requirements and other tech sheets.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do you also have tips for Digital Signage content?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Of course we do! Download our free infographic <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/14-clever-ideas-to-use-digital-signage-for\">\u201914 clever ideas to use digital signage for\u2019<\/a><\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do I need to schedule a demo to try Netpresenter?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>No need to wait for a live demo \u2014 just take the self-guided tour at your convenience. It&#8217;s quick, clear, and available 24\/7.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">When should I take a Guided Tour instead of requesting a demo?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Guided Tour is ideal when:<\/p>\n<ul>\n<li>You want a quick, on-demand overview without scheduling a meeting.<\/li>\n<li>You are early in the decision-making process and exploring solutions.<\/li>\n<li>You want to share an internal preview of the software with colleagues or stakeholders.<\/li>\n<\/ul>\n<p>Or schedule a personalized free 30-minute <a href=\"https:\/\/www.netpresenter.com\/demo\">demo<\/a> with one of our consultants to discover the power of our platform. They would love to show you everything Netpresenter has to offer.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"author":3,"featured_media":9780,"template":"","cat_know_type":[25],"cat_know":[105],"class_list":["post-9767","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-platform"],"acf":[],"yoast_head":"<title>How does Digital Signage work? - netpresenter.com<\/title>\n<meta name=\"description\" content=\"Digital signage allows you to display info to target groups via screens. 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How does digital signage work precisely? 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