{"id":6956,"date":"2021-10-07T15:33:13","date_gmt":"2021-10-07T13:33:13","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=6956"},"modified":"2025-06-11T13:58:31","modified_gmt":"2025-06-11T11:58:31","slug":"how-to-write-mobile-friendly-content-for-your-employee-app","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/how-to-write-mobile-friendly-content-for-your-employee-app","title":{"rendered":"How to Write Mobile-Friendly Content for Your Employee App"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">6<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>In a world where communication is often \u2018mobile-first,\u2019 it is increasingly important that we also write mobile-friendly content. If you want your employees to read your corporate news, your content must grab their attention immediately. After all, there are many distractions \u2013 especially on their smartphones (the entire internet is in there!). Here\u2019s how to write mobile-friendly content for your organization that grabs your employees\u2019 attention every time and anywhere.<\/p>\n\n\n\n<p>People tend to read differently on a smartphone than on a laptop or a desktop computer. Mobile users tend to be more distracted. Think of how you read messages or online content from your smartphone when you\u2019re in line waiting for coffee. It\u2019s probably different from how you read when you\u2019re curling up on the sofa with a nice book on a grey day. Here are some tips for writing for that mobile-friendly reading style:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#above-the-fold\">Put the Best Above the Fold<\/a><\/li>\n\n\n\n<li><a href=\"#scannable\">Make it Scannable<\/a><\/li>\n\n\n\n<li><a href=\"#bite-size\">Bite-Size Your Content<\/a><\/li>\n\n\n\n<li><a href=\"#short-and-clear\">Write Short and Clear Sentences<\/a><\/li>\n\n\n\n<li><a href=\"#interesting-headlines\">Write Interesting Headlines<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"above-the-fold\" style=\"font-size:19px\">Put the best above the fold<\/h2>\n\n\n\n<p>On average, people spend <a href=\"https:\/\/www.nngroup.com\/articles\/page-fold-manifesto\/\" target=\"_blank\" rel=\"noreferrer noopener\">84 percent of their time<\/a> reading above the fold \u2013 and they will only scroll when what\u2019s above the fold is promising enough. So, to make your colleagues read your messages, don\u2019t save the best for last. Get your key information across on the first screen of your message.<\/p>\n\n\n\n<p>But where is the fold? That\u2019s hard to say, as it differs between devices. As screens get smaller (as is the case with smartphones), you can put less text above the fold. In our <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/employee-app\">Employee App<\/a>, you can write around one hundred words above the fold (including an image, but without subheadings or whitespace).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/tours\/employee-app\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"201\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN.webp\" alt=\"Try_it_yourself_banner_v1_EN\" class=\"wp-image-21583\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN.webp 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-300x64.webp 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-768x164.webp 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-640x136.webp 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-329x70.webp 329w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-751x160.webp 751w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-817x174.webp 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n\n<p>Make sure that these words are promising enough to make your audience want to scroll down. Get to the point quickly, try to explain what\u2019s in it for your audience immediately, and avoid overly complicated or technical information at the beginning of your story. It\u2019s better to include a concise summary that is bolded, similar to the lead paragraph of a news article.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-1024x683.jpg\" alt=\"Mobile-Friendly Content\" class=\"wp-image-6975\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-2048x1366.jpg 2048w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-1920x1281.jpg 1920w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-personal-message-ceo-en-817x545.jpg 817w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"scannable\" style=\"font-size:19px\">Make it scannable <\/h2>\n\n\n\n<p>When you\u2019re reading something, how often do you read the complete text? Probably, you only skim and scan most texts, too. Skimming and scanning are reading techniques that use rapid eye movement and keywords to move through texts quickly. Skimming a text will tell you what general information can be found (reading before you read, if you will), and scanning a text is reading fast to locate particular facts. Most people skim first \u2013 and scan if it\u2019s interesting. If it\u2019s not, they won\u2019t continue reading.<\/p>\n\n\n\n<p>To make this process easy for your readers, make sure your content is scannable. Similar to the article you are reading at the moment, you can divide your content into smaller chunks, use subheadings to clarify subtopics, or use bullet lists to list things quickly and clearly. You could even <strong><em>use styling like bold and italics<\/em><\/strong>. <strong>However<\/strong>,<strong> don\u2019t use these too often<\/strong> \u2013 <em>they start to get annoying real fast, <\/em>and then, your readers won\u2019t come back for your messages either!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@netpresenter\/video\/7262721950705896736\" data-video-id=\"7262721950705896736\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@netpresenter\" href=\"https:\/\/www.tiktok.com\/@netpresenter?refer=embed\">@netpresenter<\/a> <p>\u201cGo, shorty It&#8217;s your birthday,\u201d but did everyone forget? Watch how Digital Signage turns Gary&#8217;s day from forgettable to unforgettable! \ud83c\udf82\ud83e\udd73\ud83c\udf89 Birthday EmployeeEngagement OfficeLife EmployeeCommunications DigitalSignage<\/p> <a target=\"_blank\" title=\"\u266c origineel geluid - Netpresenter - Netpresenter\" href=\"https:\/\/www.tiktok.com\/music\/origineel-geluid-Netpresenter-7262722314859825953?refer=embed\">\u266c origineel geluid &#8211; Netpresenter &#8211; Netpresenter<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bite-size\" style=\"font-size:19px\">Bite-size Your Content<\/h2>\n\n\n\n<p>The small screen size we discussed earlier makes reading walls of text on smartphones a huge pain in the ass. Your audience will quickly go TL;DR on your messages \u2013 the exact opposite of what you\u2019re trying to achieve. Try serving your audience bite-sized paragraphs and text pieces. However, refrain from randomly dividing your message into chunks. Make sure information that should be together, stays together to make your message make sense to your audience.<\/p>\n\n\n\n<p>These are a couple of things you can do to bite-size your content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use lots of whitespaces.<\/li>\n\n\n\n<li>Write short paragraphs (2 to 4 lines).<\/li>\n\n\n\n<li>Use subheads (and make them useful: they should tell your reader what\u2019s coming next and provide a guideline when scanning).<\/li>\n\n\n\n<li>Use an image that illustrates your topic(s).<\/li>\n\n\n\n<li>Try providing a summary at the top or bottom (TL;DR) of your article for people in a rush or who can\u2019t read the full text for another reason.<\/li>\n\n\n\n<li>Try enclosing a link to the full text if it\u2019s a very long read, so people can choose to read it on a PC.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Did you know?<\/p>\n<cite>Netpresenter allows you to add hyperlinks to external sources or additional information very easily. You can even redirect people to the intranet to read the entire message. Our statistics feature makes this all even better: it immediately shows how many people have genuinely clicked on the button, so you know immediately whether your message is interesting.<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:19px\">Write Short and Clear Sentences<\/h2>\n\n\n\n<p>There is no hard-and-fast rule about sentence length. However, long sentences are more difficult to read on smaller screens. As a rule of thumb, you can keep in mind that sentences of about twenty words or less usually are easier to read on a small screen like a smartphone screen. If your sentence is becoming too long, consider breaking it up into two sentences.<\/p>\n\n\n\n<p>Keep your readers engaged by varying in sentence structure and length, but don\u2019t make sentence structure too difficult (and don\u2019t make your sentence a complete paragraph\u2019s length unless it\u2019s a very short paragraph) \u2013 lengthening your sentence, for example, by pasting lots of sentence pieces together using punctuation isn\u2019t a great idea for mobile-friendly content (this sentence is a great bad example of that \ud83d\ude09). &nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en-1024x683.jpg\" alt=\"Mobile-Friendly Content\" class=\"wp-image-6976\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en-817x545.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/10\/app-new-employee-sharepoint-car-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"interesting-headlines\" style=\"font-size:19px\">Write Interesting Headlines<\/h2>\n\n\n\n<p>None of these tips will work if you can\u2019t get your audience to open a message in the first place. Your headline is the first thing readers see. It will either draw them in \u2013 or set them off running. So, make sure you start with a banger and write interesting headlines for your messages to increase reader numbers.<\/p>\n\n\n\n<p>Sticking to these rules will help you write interesting headlines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write short headlines of about six words. Short headlines won\u2019t get truncated on mobile screens, meaning your audience gets to see the full title. Additionally, <a href=\"http:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> suggests that we read the first and last three words of a headline when we scan it, so six-word-headlines will have your audience read your entire headline while scanning.<\/li>\n\n\n\n<li>Summarize your text so people know what they can expect (and if there\u2019s any value for them).<\/li>\n\n\n\n<li>Don\u2019t be vague: \u2018Schedule changes\u2019 is extremely mysterious compared to \u2018New work schedule on SharePoint now!\u2019<\/li>\n\n\n\n<li>Reflect your article\u2019s topic in its title. For example: if you are making an announcement about an event or want to let people know the new schedule is here, include the words \u2018event\u2019 or \u2018schedule\u2019 in your title.<\/li>\n<\/ul>\n\n\n\n<p>Would you like more tips on how to use the employee app to keep everyone in your company up to date with the latest company news? Download our <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/12-tips-to-use-the-netpresenter-app\">infographic with 12 tips to use the Netpresenter App<\/a> or <a href=\"https:\/\/www.netpresenter.com\/talk\">get in touch with our consultants<\/a>; they are happy to advise you!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/12-tips-to-use-the-netpresenter-app\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"200\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2.png\" alt=\"download banner\" class=\"wp-image-6110\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2.png 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-300x64.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-768x163.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-640x136.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-330x70.png 330w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-817x173.png 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n    <div class=\"faq-section is-block\">\n        <div class=\"faq-list-box\">\n            <div class=\"faq-list\">\n                                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Can the employee app be used in combination with the Corporate Screensaver?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Yes, we even recommend this! Both <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\">tools<\/a> have their own unique functionalities. When used simultaneously, they reinforce each other.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Where can I download the employee app?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>You can download our Mobile app for iOS in the <a href=\"https:\/\/apps.apple.com\/nl\/app\/netpresenter-employee-app\/id1504044987\">App store<\/a>. The version for Android is available via <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.netpresenter.corporate.next&amp;pcampaignid=web_share\">Google Play<\/a>.<strong>\u00a0\u00a0\u00a0 <\/strong><\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do I need to schedule a demo to try Netpresenter?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>No need to wait for a live demo \u2014 just take the self-guided tour at your convenience. It&#8217;s quick, clear, and available 24\/7.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">When should I take a Guided Tour instead of requesting a demo?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Guided Tour is ideal when:<\/p>\n<ul>\n<li>You want a quick, on-demand overview without scheduling a meeting.<\/li>\n<li>You are early in the decision-making process and exploring solutions.<\/li>\n<li>You want to share an internal preview of the software with colleagues or stakeholders.<\/li>\n<\/ul>\n<p>Or schedule a personalized free 30-minute <a href=\"https:\/\/www.netpresenter.com\/demo\">demo<\/a> with one of our consultants to discover the power of our platform. They would love to show you everything Netpresenter has to offer.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"author":22,"featured_media":7027,"template":"","cat_know_type":[25],"cat_know":[105],"class_list":["post-6956","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-platform"],"acf":[],"yoast_head":"<title>How to Write Mobile-Friendly Content for your App<\/title>\n<meta name=\"description\" content=\"In a world where communication is often \u2018mobile-first,\u2019 it is increasingly important that we also write mobile-friendly content. 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