{"id":6849,"date":"2021-09-22T14:25:01","date_gmt":"2021-09-22T12:25:01","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=6849"},"modified":"2025-06-11T14:00:42","modified_gmt":"2025-06-11T12:00:42","slug":"improve-your-employee-communication-with-netpresenter-statistics","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/improve-your-employee-communication-with-netpresenter-statistics","title":{"rendered":"Improve your employee communication with Netpresenter statistics"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">6<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>If you want to make an impact with your <a href=\"https:\/\/www.netpresenter.com\/solutions\/informed\/employee-communication\">employee communication<\/a>, it\u2019s essential to keep track of your messages\u2019 performance. What is working and what isn\u2019t, how can you further optimize your messages, do people click on buttons for additional information, and what devices do people prefer to use? Our platform keeps track of all kinds of interesting statistics to give you answers to those questions. In this blog, we will show you what is being tracked and how you can use this vital data to make your employee communication even stronger!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#best-times\">Discover the best times to post<\/a><\/li>\n\n\n\n<li><a href=\"#optimize-content\">Optimize content for your employees<\/a><\/li>\n\n\n\n<li><a href=\"#attention-campaigns\">Accurate insight into attention boosters<\/a><\/li>\n\n\n\n<li><a href=\"#track-the-pulse\">Track the pulse of the organization<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-times\" style=\"font-size:19px\">Discover the best times to post<\/h2>\n\n\n\n<p>Our platform\u2019s statistics dashboard gives you a glanceable overview of the communication within your organization. It shows how many televisions and PCs are connected and when those devices are being used. This info will tell the IT department that everything is working as it should. But as flextime becomes more common and people are working from home a lot, this data can also provide important insights to determine the best times to publish a message.&nbsp;<\/p>\n\n\n\n<p>Thanks to our scheduling feature, you don&#8217;t even need to be at your computer to publish something at the perfect time. Just prepare your message when it suits you and publish it when it suits your staff! It is the best of both worlds and you can rest assured outdated content will be removed automatically as well.<\/p>\n\n\n\n<p>The dashboard will also show you how many messages are currently active and how many have been published in recent months. That\u2019s important to keep in mind as a publisher when creating new messages. After all, you shouldn\u2019t overload your colleagues with too much information. It\u2019s better to spread your messages throughout the week and repeat important information instead of publishing multiple messages simultaneously. Here\u2019s our recommendation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eight to ten messages concurrently on digital signage.<\/li>\n\n\n\n<li>Twelve to fifteen messages concurrently on screensavers.<\/li>\n\n\n\n<li>No more than three messages concurrently on the wallpaper and lock screen.<\/li>\n\n\n\n<li>A maximum of fifteen messages in the app.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Article_Overview-EN.png\" alt=\"\" class=\"wp-image-20330\" style=\"width:700px\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Article_Overview-EN.png 1000w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Article_Overview-EN-300x156.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Article_Overview-EN-768x399.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Article_Overview-EN-640x333.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Article_Overview-EN-135x70.png 135w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Article_Overview-EN-308x160.png 308w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Article_Overview-EN-817x425.png 817w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"optimize-content\" style=\"font-size:19px\">Optimize content for your employees<\/h2>\n\n\n\n<p>There are separate dashboards available for every channel. Channels are vital to <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone\">target <\/a>your messages to the right employees. The more relevant a message is to the audience, the better they will read it. Organizations can create channels for every department, but also the reception, canteen, or the C-Suite. With the right channels in place, everyone will always receive relevant content, and it will make your statistics more useful. You can now see per office or department how often your employees will read your messages and which devices are preferred in each department.<\/p>\n\n\n\n<p>If one department relies heavily on digital signage, like the production hall, you should take that into account when writing a message. Tv\u2019s are not suited for long pieces of text, as people will have to be able to read it at some distance. It\u2019s important to use short, punchy headlines to deliver your message on tv\u2019s. On cell phones and desktops, on the other hand, you can offer a hyperlink for additional information or an article on SharePoint.<\/p>\n\n\n\n<p>The dashboard also provides insight into which posts get the most engagement. Reactions, likes, click-through rate (CTR); it is all measured, so that you can create better messages time after time. Is a particular message getting a lot of engagement? That\u2019s probably a sign that you are on the right track. Yet a lot of reactions can also be a sign that you need to check if everything is alright. And if you use a lot of hyperlinks without much result, you might want to shake things up a little. Try a more active call to action, such as \u2018register now for the training\u2019 or \u2018sign up for the afternoon drinks\u2019. Thanks to the statistics, you know immediately if your efforts are paying off.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"attention-campaigns\" style=\"font-size:19px\">Accurate insight into attention boosters<\/h2>\n\n\n\n<p>Statistics are also a fundamental part of our automated attention boosters. With an attention booster, you create a series of messages automatically published at predetermined times that will run until a set goal is reached. The goal might be that people have read the message, or that employees participated in a poll, or acknowledged that they took a particular action. This feature is primarily used for important messages when you need to make sure people have engaged with it. That\u2019s why it is so important to measure how employees react to your attention boosters.<\/p>\n\n\n\n<p>In the statistics, you\u2019ll find exactly how many employees have reached the set goal. You\u2019ll also see after which message in the campaign your employees reached the goal. The data will tell you how many employees are currently well informed and provide insights for your next attention booster. How many attempts will it take to get your employees to click on a specific link, and what times of day work best? You don\u2019t have to guess, as the statistics will have the answer for you!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"590\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Slides_Details-EN-1.png\" alt=\"\" class=\"wp-image-20331\" style=\"width:700px\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Slides_Details-EN-1.png 1000w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Slides_Details-EN-1-300x177.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Slides_Details-EN-1-768x453.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Slides_Details-EN-1-640x378.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Slides_Details-EN-1-119x70.png 119w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Slides_Details-EN-1-271x160.png 271w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/Stats-Slides_Details-EN-1-817x482.png 817w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"track-the-pulse\" style=\"font-size:19px\">Track the pulse of the organization<\/h2>\n\n\n\n<p>Extensive statistics are also tracked for <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/features\/polls\">Pulse Surveys<\/a>. Pulse Surveys are designed to receive periodic feedback from employees to measure employee engagement, organizational culture, everyone&#8217;s well-being, or other essential topics. That\u2019s why the statistics will show you the vote results and how many employees participated. What\u2019s more, you\u2019ll see how both the results and the number of participants developed over time at a glance.<\/p>\n\n\n\n<p>Yet you don&#8217;t need to use a special attention booster or pulse survey for detailed data. Even with a standard message, you\u2019ll be able to see which employees have read the message and who haven\u2019t. The message statistics show the exact date and time people read the message. If you add a button to your message for employees to confirm that they have read it or done something, you\u2019ll also see at what exact time they pressed that button. This way, the content managers within the organization always have insight into how well-informed everyone is.&nbsp;<\/p>\n\n\n\n<p>Want to see our statistics in action? Request a <a href=\"https:\/\/www.netpresenter.com\/demo\">free demo<\/a> or <a href=\"https:\/\/www.netpresenter.com\/talk\">contact us<\/a> to see what statistics can do for your communication! Or download the free guide to find the right communication tools to reach your employees.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/tours\/platform-overview\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"201\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN.webp\" alt=\"Try_it_yourself_banner_v1_EN\" class=\"wp-image-21583\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN.webp 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-300x64.webp 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-768x164.webp 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-640x136.webp 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-329x70.webp 329w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-751x160.webp 751w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v4_EN-817x174.webp 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n    <div class=\"faq-section is-block\">\n        <div class=\"faq-list-box\">\n            <div class=\"faq-list\">\n                                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What is employee communication?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p><span>It consists of distributing information across (specific groups of) employees by communication professionals. Its main goal is to help the organization reach its goals through relevant, timely and effective communication. <\/span>Employee communication is any form of communication between managers of an organization and employees and vice versa. Employee communication can happen electronically via various mediums, such as digital signage, mobile apps, email, the intranet, or collaboration tools. It can also happen verbally.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How to improve employee communication?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Start by defining clear objectives that align with your organization&#8217;s goals, ensuring your messaging resonates with various employee segments. Optimize your communication strategy by leveraging diverse channels suited to your workforce&#8217;s preferences, such as digital signage, dedicated employee apps, and corporate screensavers, to disseminate information effectively. Carefully craft your content, focusing on clarity, relevance, and engagement, and prioritize establishing robust feedback mechanisms that promote a two-way dialogue, allowing employees to share their insights and feedback, thus fostering a more inclusive and communicative workplace environment.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How long is statistical data stored in Netpresenter?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p><span>For Articles and Slides, statistical data is stored for 365 days, allowing you to track engagement and performance over the past year. For Pulse Polls, data storage is unlimited, meaning you can view, and filter results over an extended period without restrictions. <\/span><\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Can I analyse statistics per screen or device?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p><span>Yes, you can filter statistics for individual screens or devices and track unique impressions, such as how many times a slide is displayed on a TV, PC, or seen by a user. The platform also provides an audience breakdown by PC, TV, and users, giving you a detailed view of content reach. Additionally, you can analyse employee interactions, including clicks on buttons and QR code scans, to measure engagement across different devices.<\/span><\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Why is employee communication important?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Employee communication is important because it can help keep employees informed, engaged, productive, and safe. It can create an open culture, boost engagement and commitment, and increase trust, morale, productivity, and teamwork.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do I need to schedule a demo to try Netpresenter?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>No need to wait for a live demo \u2014 just take the self-guided tour at your convenience. It&#8217;s quick, clear, and available 24\/7.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">When should I take a Guided Tour instead of requesting a demo?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Guided Tour is ideal when:<\/p>\n<ul>\n<li>You want a quick, on-demand overview without scheduling a meeting.<\/li>\n<li>You are early in the decision-making process and exploring solutions.<\/li>\n<li>You want to share an internal preview of the software with colleagues or stakeholders.<\/li>\n<\/ul>\n<p>Or schedule a personalized free 30-minute <a href=\"https:\/\/www.netpresenter.com\/demo\">demo<\/a> with one of our consultants to discover the power of our platform. They would love to show you everything Netpresenter has to offer.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"author":3,"featured_media":6850,"template":"","cat_know_type":[25],"cat_know":[105],"class_list":["post-6849","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-platform"],"acf":[],"yoast_head":"<title>Improve your employee communication with statistics<\/title>\n<meta name=\"description\" content=\"Use Netpresenter statistics to discover your messages\u2019 performance and make an impact with your 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