{"id":6728,"date":"2021-09-07T17:40:37","date_gmt":"2021-09-07T15:40:37","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=6728"},"modified":"2024-04-11T15:44:49","modified_gmt":"2024-04-11T13:44:49","slug":"the-dos-and-donts-of-communicating-with-non-desk-employees","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/non-desk-employees\/the-dos-and-donts-of-communicating-with-non-desk-employees","title":{"rendered":"The Dos and Don\u2019ts of Communicating with Non-desk Employees"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">7<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>Non-desk employees are essential to many organizations. In many cases, they&#8217;re frontline workers. Due to their work&#8217;s nature, they don\u2019t always have access to a PC, which means they don&#8217;t automatically get organization-wide emails. Instead, they are with your customers, with patients, at the assembly line, or delivering parcels. Communicating with non-desk employees can be a very big challenge.<\/p>\n\n\n\n<p>That\u2019s why we asked our clients how they reach their non-desk employees using Netpresenter. Here are the dos and don\u2019ts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#do-1\">Do: Fit Your Channels to Your Employees<\/a><\/li>\n\n\n\n<li><a href=\"#do-2\">Do: Bring Employees in Touch with Each Other<\/a><\/li>\n\n\n\n<li><a href=\"#do-3\">Do: Acknowledge Employees\u2019 Work<\/a><\/li>\n\n\n\n<li><a href=\"#dont-4\">Don\u2019t: Relying on Email<\/a><\/li>\n\n\n\n<li><a href=\"#dont-4\">Don\u2019t: Overlook your Non-desk Employees<\/a><\/li>\n\n\n\n<li><a href=\"#dont-6\">Don\u2019t: Overload of Irrelevant Information<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-1\" style=\"font-size:19px\">1 &#8211; Do: Fit Your Channels to Your Employees<\/h2>\n\n\n\n<p>If you\u2019re contemplating how to reach your employees best, the first thing you need to think about is which channels are most accessible to them. Most office workers work with PCs all day. That makes their PC the most logical channel to use for communication, using a <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/corporate-screensaver\">corporate screensaver<\/a> or <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/integrations\/teams\">Microsoft Teams<\/a>, for example. But how do you reach employees who don\u2019t sit behind their desks all day?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en-1024x683.jpg\" alt=\"Communicating with Non-desk Employees\" class=\"wp-image-6730\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en-817x545.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/teams-light-my-company-general-industrial-cafetaria-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In that case, other channels are a lot more practical and designed for reaching people who don\u2019t have access to a PC. Mobile devices such as smartphones and tablets, for example, can be very easily deployed to reach everyone in your organization. With an <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/employee-app\">employee app,<\/a> you have a central location for your company news on everyone\u2019s device. With push notifications and even <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/sms-notifications\">SMS notifications<\/a>, you can grab the attention immediately if necessary. Ultimately, your communications should support your employees in doing their work successfully, so you should use channels that your employees already like using themselves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-2\" style=\"font-size:19px\">2 \u2013 Do: Bring Employees in Touch with Each Other<\/h2>\n\n\n\n<p>Non-desk employees can become a bit isolated from the rest of their organization due to their work\u2019s nature. For example, drivers or sales consultants who work alone or perhaps in a team may have little to no contact with other colleagues \u2013 even with people doing the same job on a different team. Too bad, since informal conversations are very important for your company culture and mutual cohesion.<\/p>\n\n\n\n<p>Sandy Roozen of Automatic Signal also acknowledges the fact that non-desk employees may need some extra attention. \u201cIf you work at the office, you\u2019re more likely to meet up with some colleagues and have a chat over a cup of coffee. You\u2019re more likely to feel connected and to hear more about the organization. However, we wanted to give everyone the same feeling, especially colleagues who work in the field. We wanted everyone to know: we\u2019re an important part of this company. Netpresenter certainly helped with that.\u201d<\/p>\n\n\n\n<p>It is important that you enable employees to interact with each other \u2013 after all, you don\u2019t just want to publish information; you want to bring your employees in touch with each other. A virtual thumbs-up can sometimes be enough, but in other cases, you want to enable your employees to respond substantively or allow them to voice their opinions via a poll. A <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/employee-app\">corporate app<\/a> is ideal for this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-3\" style=\"font-size:19px\">3 \u2013 Do: Acknowledge Employees\u2019 Work<\/h2>\n\n\n\n<p>Some employees never see each other because they are always in the field, on the road, or working in different locations. It can be difficult to disclose what everyone contributes to the organization. This makes highlighting important work achievements regularly very important. It helps you share recognition and create solidarity. You show employees that everybody\u2019s on the same team!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en-1024x480.jpg\" alt=\"Communicating with Non-desk Employees\" class=\"wp-image-6731\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en-1024x480.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en-300x141.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en-768x360.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en-1536x720.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en-640x300.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en-149x70.jpg 149w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en-817x383.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-industrial-employee-of-the-month-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.netpresenter.com\/customer-stories\/netpresenter-immediate-feel-good-effect-brooklyn-hospital-center\">Brooklyn Hospital Center<\/a> regularly highlights a job well done. Eric Sommer, Senior Writer &amp; Editor at Brooklyn Hospital Center, explains: \u201cThe TV and PC screens have had a huge effect on improving employee satisfaction and morale as well as creating a sense of community. When a team does something remarkable, the so-called small victories, I go over there, take a picture, go back to my office, and put the news and the picture on the screensavers and digital signage screens. The team then knows that everyone will know about their achievement, which makes them feel appreciated. It has an immediate \u2018feel-good\u2019 effect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dont-4\" style=\"font-size:19px\">4 \u2013 Don\u2019t: Relying on Email<\/h2>\n\n\n\n<p>How many emails do you receive every day? A survey by <a href=\"https:\/\/www.forbes.com\/sites\/edwardsegal\/2021\/04\/21\/survey-finds-email-fatigue-could-lead-38-of-workers-to-quit-their-jobs\/?sh=23dc480d25d9\" target=\"_blank\" rel=\"noreferrer noopener\">Wakefield Research<\/a> found that about 38 percent of office workers receive so many emails each day that the resulting email fatigue causes them to consider leaving their jobs. Contributing to this email fatigue with organization-wide emails might not be the best idea. An <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\">employee communications platform<\/a> that informs and engages your employees and encourages interaction (while completely bypassing email) may just make employees more productive and enthusiastic about their work(day).<\/p>\n\n\n\n<p>Madelyn Swanepoel, Internal Communications and Employee Experience Specialist at BankservAfrica aims to move away from organization-wide email communication completely in the future. She uses the Netpresenter platform to reach about 400 colleagues with narrowcasting, screensavers, and the mobile app.<\/p>\n\n\n\n<p>Madelyn: \u201cI\u2019ve found that people are tired of reading lengthy emails about nothing. With Netpresenter, they get news on the go. We\u2019re no longer the email pusher or the post box. Netpresenter allows people to have a social media-like page of which they can feel proud. It enables everyone to go in with the touch of a button and read the news whenever they like. It\u2019s seamless, easy access to information. It adds to the employee experience. And I\u2019ve learned that when you create the experience, you get the engagement.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dont-5\" style=\"font-size:19px\">5 \u2013 Don\u2019t: Overlook your Non-desk Employees<\/h2>\n\n\n\n<p>Although 80 percent of employees work \u2018desk-less\u2019, <a href=\"http:\/\/desklessworkforce2018.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">99 percent of technology applications are still focused on office workers<\/a>. Moreover, in 89 percent of the cases, C-level or middle management decides which technology applications to implement. In short: the non-desk employees, the end users in this case, are overlooked.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en-1024x683.jpg\" alt=\"Mobile-first communication\" class=\"wp-image-6732\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en-817x545.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/app-new-employee-sharepoint-car-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>However, your non-desk employees are the ones working in your front lines. They work with customers or patients daily, so they know what\u2019s going on with key stakeholders. With this in mind, it might be a good idea to make sure that policies aren\u2019t formed exclusively in meeting rooms or HQs: non-desk employees could give great input, too. Ask for their feedback on issues regularly, or even track the pulse of your organization with <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/features\">pulse surveys<\/a>. That way, you\u2019ll receive immediate feedback from your employees \u2013 wherever they are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dont-6\" style=\"font-size:19px\">6 \u2013 Don\u2019t: Overload of Irrelevant Information<\/h2>\n\n\n\n<p>The ease of sending messages and the proliferation of communication channels have created an environment of irrelevance and information overload. Each day, employees are flooded with communication of little relevance and low value. This overload of irrelevance will only lead to your employees ignoring your communication and getting irritated with any messages, as they will not have any added value.<\/p>\n\n\n\n<p>Therefore, it\u2019s important to ensure that information is always relevant to your employees. This can be done very easily with our <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone\">smart targeting feature<\/a>. Segment your employees into different audiences and send them personalized messages. You could even target a single employee \u2013 everything is possible.<\/p>\n\n\n\n<p>Our customer <a href=\"https:\/\/www.netpresenter.com\/customer-stories\/barenbrug-and-netpresenter-a-strengthened-family-feel-for-all-employees\">Barenbrug <\/a>makes grateful use of this feature. Barenbrug has offices and research facilities in over twenty-two countries, and more than eight hundred employees. Mirella van de Sant, Global Marketing Director at Barenbrug explains: \u201cWith Netpresenter we\u2019re now communicating more. We have set up a local channel for each country, and a global channel with information that is relevant to everyone. That way, everyone gets information that is relevant, and they can also follow the global news.\u201d<\/p>\n\n\n\n<p>Could you use some help communicating with non-desk employees? Download our free guide &#8216;<a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/non-desk-employees\/how-to-communicate-effectively-with-non-desk-employees\">How to communicate effectively with non-desk employees<\/a>&#8216;. Or schedule a <a href=\"https:\/\/www.netpresenter.com\/demo\">free demo<\/a> or <a href=\"https:\/\/www.netpresenter.com\/talk\">call <\/a>today. We are happy to show you what Netpresenter can do for your organization!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/non-desk-employees\/how-to-communicate-effectively-with-non-desk-employees\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"200\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png\" alt=\"download banner\" class=\"wp-image-10538\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-300x64.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-768x163.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-640x136.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-330x70.png 330w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-755x160.png 755w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-817x173.png 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n","protected":false},"author":10,"featured_media":6729,"template":"","cat_know_type":[25],"cat_know":[42],"class_list":["post-6728","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-non-desk-employees"],"acf":[],"yoast_head":"<title>Communicating with Non-desk Employees: Dos &amp; Dont&#039;s<\/title>\n<meta name=\"description\" content=\"Reaching non-desk employees can be a very big challenge. 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