{"id":6680,"date":"2021-08-31T17:06:24","date_gmt":"2021-08-31T15:06:24","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=6680"},"modified":"2024-04-11T15:46:53","modified_gmt":"2024-04-11T13:46:53","slug":"organizational-communication-and-netpresenter-inform-align-connect-and-engage-your-workforce","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/employee-communication\/organizational-communication-and-netpresenter-inform-align-connect-and-engage-your-workforce","title":{"rendered":"Organizational Communication and Netpresenter: Inform, Align, Connect, and Engage your Workforce"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">7<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>Organizational communication is an essential requirement for building business success. <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/09\/11\/why-your-brand-needs-a-clear-internal-communications-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">It impacts<\/a> employee engagement, productivity, collaboration, employee experience, workplace trust, alignment \u2026 basically: every aspect of an organization. And because organizational communication is so important, reliable communication channels are at least as, if not more, important. \u201cBut which channels should we use?\u201d We\u2019re glad you asked. We think organizations need a strong <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\">employee communications platform<\/a> that provides the reliable communication channels you need to reach every one of your employees with organizational communication.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#what-is-organizational-communication\" data-level=\"2\">What is Organizational Communication?<\/a><\/li><li><a href=\"#employee-communications-platform\" data-level=\"2\">Employee Communications Platform<\/a><\/li><li><a href=\"#pulse-surveys-and-polls\" data-level=\"2\">Pulse surveys and polls<\/a><\/li><li><a href=\"#social-interaction\" data-level=\"2\">Social interaction<\/a><\/li><li><a href=\"#attention-boosters-and-acknowledgements\" data-level=\"2\">Attention boosters and acknowledgements<\/a><\/li><li><a href=\"#statistics\" data-level=\"2\">Statistics<\/a><\/li><li><a href=\"#not-limited-to-organizational-communication\" data-level=\"2\">Not limited to organizational communication<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-organizational-communication\" style=\"font-size:19px\">What is Organizational Communication?<\/h2>\n\n\n\n<p>Organizational communication is a specific form of <a href=\"https:\/\/www.netpresenter.com\/solutions\/informed\/employee-communication\">employee communication<\/a>. We recognize two types of employee communication:<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:1\">\n<li>Operational communication, which covers the communication your workforce needs to do their jobs and daily tasks well. You can read more about operational communication <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/operational-communication-and-netpresenter-empowering-every-employee-with-key-information\">in our latest blog<\/a>.<\/li>\n\n\n\n<li>Organizational communication, which covers the messages and information related to overall business.<\/li>\n<\/ol>\n\n\n\n<p>Organizational communication covers the news and information related to the day-to-day operations of an organization. It\u2019s relevant to most people in the organization, and it\u2019s mainly vertical but not necessarily top-down. Organizational communication includes communication between business leaders, team leaders, and employees. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An update from the CEO during an ongoing crisis, such as the coronavirus crisis.<\/li>\n\n\n\n<li>An update from HR on important HR policies.<\/li>\n\n\n\n<li>News about a quarterly financial performance report.<\/li>\n\n\n\n<li>Breaking news in the organization\u2019s sector.<\/li>\n\n\n\n<li>News regarding mergers or acquisitions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en-1024x683.jpg\" alt=\"organizational communication \" class=\"wp-image-6683\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en-817x545.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/corporate-screensaver-personal-message-ceo-sharepoint-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Organizational communication helps employees understand how their organization is doing and in what direction it\u2019s heading. It helps them recognize what they can do to impact business success. That\u2019s why it is essential that your staff can access organizational communication instantaneously, regardless of where they are and what they are doing. Netpresenter provides the easy access your organization needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"employee-communications-platform\" style=\"font-size:19px\">Employee Communications Platform<\/h2>\n\n\n\n<p>Netpresenter is an employee communications platform with an omnichannel approach to communication: by combining multiple channels, we ensure your employees are reachable under all circumstances. You can communicate with them at any given time and location. We call this type of communication \u2018omnichannel communication\u2019. Our communication platform brings your organizational communication directly where your employees are\u2014behind their desk working on <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/corporate-screensaver\">their computer<\/a>, <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/employee-app\">checking their phone on the go<\/a>, or quickly checking <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/digital-signage\">digital signage screens<\/a> when walking by or when they have a few minutes to spare.<\/p>\n\n\n\n<p>Let\u2019s take a look at how Netpresenter helps you optimize your organizational communication through several of our most important features:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pulse-surveys-and-polls\" style=\"font-size:19px\">Pulse surveys and polls<\/h2>\n\n\n\n<p>Keeping your staff informed and engaged has long ceased to be a question of pushing emails or (paper) newsletters. Gathering employee feedback is the first step towards making more informed decisions that affect your employees. Making sure employees\u2019 voices are heard is an important part of engaging them.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/features\">Pulse surveys and polls<\/a> are a great way to track your employees\u2019 overall well-being and general mood. They can help leaders and managers understand how to improve the employee experience to maximize productivity and engagement levels and minimize absenteeism and turnover.<\/p>\n\n\n\n<p>With our pulse surveys and polls, you can easily and quickly capture actionable feedback on current topics. They allow you to receive employee feedback instantly or measure the status of your organization periodically. With our multiple-choice questions, number polls, or emoji, and star ratings, you can gain important business insights and adjust your strategies accordingly.<\/p>\n\n\n\n<p>Employees can vote directly from their laptops or mobile devices, which adds to the employee experience. When employees see that their organization cares about their opinions, makes it easy to voice them, and then genuinely takes action in response, employees will see the immediate value of bottom-up feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-interaction\" style=\"font-size:19px\">Social interaction<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/features\">Social interaction<\/a> through social features is an efficient and direct way to inform and engage your workforce simultaneously. With social features, you turn your organizational communication into a two-way street. Employees can react to news, ask questions, interact, and connect, even when not near each other.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1-1024x480.jpg\" alt=\"organizational communication \" class=\"wp-image-6682\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1-1024x480.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1-300x141.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1-768x360.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1-1536x720.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1-640x300.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1-149x70.jpg 149w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1-817x383.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-comments-coworkers-cocktails-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Enabling them to share experiences and voice their opinion on organizational communication topics will make them feel like an important part of your organization. It will make them feel listened to, especially when you turn their feedback into actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"attention-boosters-and-acknowledgements\" style=\"font-size:19px\">Attention boosters and acknowledgements<\/h2>\n\n\n\n<p>Our <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/features\">attention boosters <\/a>go above and beyond our other means of interaction. Attention boosters are set up once and will continuously run until you\u2019ve reached your goal. Whether you need people to acknowledge that they have read your message, need them to cast a vote, or to RSVP, attention boosters ensure you will reach your goal.<\/p>\n\n\n\n<p>Your pre-set messages will retarget anyone that hasn\u2019t completed your goal yet until they do. During an attention boosters, you can see how many employees completed the goal at any time. This way, you always know how many people are informed and up to date.<\/p>\n\n\n\n<p>On some occasions, an attention boosters might be a little excessive. If you only want to know who received and read your message (and, often even more importantly, who <em>hasn\u2019t<\/em>), you\u2019re better off adding a simple acknowledgement button to your message. Your employees are just one click away from letting you know they\u2019ve read your message. Acknowledgements will give you immediate insight into how well your message is performing. As a bonus, it will even add extra urgency to your message. If you have to acknowledge you\u2019ve read it, it must be important, right?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en-1024x683.jpg\" alt=\"\\\\s15\\Art\\Netpresenter\\Website\\2021\\!Blog Visuals\\Organizational Communication\" class=\"wp-image-6688\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en-817x545.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/app-alert-cyber-attack-acknowledge-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"statistics\" style=\"font-size:19px\">Statistics<\/h2>\n\n\n\n<p>Measurement matters. Tracking and measuring organizational communication efforts is key to understanding what works well and needs to be improved. That\u2019s why <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/features\">statistics <\/a>are not just an essential part of our attention boosters- it\u2019s a core part of our complete platform. With Netpresenter, you\u2019ll gain precise insights into key statistics, such as the reach of every single message you publish and how people engage with your employee communications.<\/p>\n\n\n\n<p>Reads, clicks, likes, comments; combined, they will tell you whether your communication strategy works and how your employees are responding to it. Bonus: you don\u2019t need a dedicated data science team to unlock these valuable insights, as our dashboard will offer you key statistics at a glance. This can help you answer questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What communication channels should we use to deliver information (to certain teams or audiences)?<\/li>\n\n\n\n<li>How do employees respond to our messages?<\/li>\n\n\n\n<li>What type of content do employees prefer, e.g., videos, short messages, photos, GIFs?<\/li>\n\n\n\n<li>Which employees engage the most, e.g., like, share, comment, read the most of our messages?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"not-limited-to-organizational-communication\" style=\"font-size:19px\">Not limited to organizational communication<\/h2>\n\n\n\n<p>The best of all? Our platform isn\u2019t limited to publishing <em>only <\/em>organizational communication. Our platform is perfectly suited for operational communication as well. Thanks to our integrations with popular tools such as Microsoft SharePoint, Microsoft Teams, and Power BI, our rich targeting feature, and push notifications, Netpresenter is your one-stop <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\">employee communications platform<\/a>.<\/p>\n\n\n\n<p>Are you interested in improving your organizational communication instantly? Schedule a <a href=\"https:\/\/www.netpresenter.com\/demo\">free demo<\/a> or <a href=\"https:\/\/www.netpresenter.com\/talk\">a call<\/a> today. We\u2019ll gladly show you everything Netpresenter has to offer! Or download our <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/find-the-right-communication-tools-to-reach-your-employees\">free guide<\/a> to find the right communication tools to reach your employees.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/find-the-right-communication-tools-to-reach-your-employees\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"200\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png\" alt=\"download banner\" class=\"wp-image-10538\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-300x64.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-768x163.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-640x136.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-330x70.png 330w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-755x160.png 755w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-817x173.png 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n","protected":false},"author":3,"featured_media":6693,"template":"","cat_know_type":[25],"cat_know":[120],"class_list":["post-6680","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-employee-communication"],"acf":[],"yoast_head":"<title>Organizational Communication and Netpresenter<\/title>\n<meta name=\"description\" content=\"Organizational communication is essential for building business success. 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