{"id":6204,"date":"2021-07-29T16:13:59","date_gmt":"2021-07-29T14:13:59","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=6204"},"modified":"2025-06-11T14:13:50","modified_gmt":"2025-06-11T12:13:50","slug":"netpresenter-targeting-how-to-create-relevant-content-for-everyone","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone","title":{"rendered":"Netpresenter targeting: how to create relevant content for everyone"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">7<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>Our targeting feature&nbsp;is one of the most <a href=\"https:\/\/www.netpresenter.com\/platform\/features#section-1\">popular features<\/a> of our communication platform. When&nbsp;there are<a href=\"https:\/\/www.netpresenter.com\/platform\/tools\">&nbsp;various&nbsp;channels<\/a> at your disposal&nbsp;to&nbsp;reach your colleagues,&nbsp;targeting is important to ensure your content is relevant&nbsp;to&nbsp;your audience.&nbsp;Employees will appreciate messages that are relevant to them and are more likely to read those messages. For example,&nbsp;your IT department is probably less interested in news for the marketing team, and vice versa. But how do we make sure that you&nbsp;reach&nbsp;precisely&nbsp;the people you want to reach? Time for a&nbsp;look&nbsp;behind-the-scenes look at our targeting feature!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-how-it-works-nbsp\" data-level=\"2\">How it works\u00a0<\/a><\/li><li><a href=\"#h-targeting-in-action-nbsp\" data-level=\"2\">Targeting in action\u00a0<\/a><\/li><li><a href=\"#h-the-possibilities-are-endless-nbsp\" data-level=\"2\">The possibilities are endless\u00a0<\/a><\/li><li><a href=\"#h-tailored-for-each-target-group-nbsp\" data-level=\"2\">Tailored for each target group\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<p>Netpresenter works with so-called Sites&nbsp;or channels. It is common practice among our clients to create at least one general channel for all organizational communication: company news that is important to everyone, regardless of location or department. This channel enables you to&nbsp;quickly distribute important content like a message from the CEO or new corporate policies to all employees.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"319\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-1024x319.png\" alt=\"targeting\" class=\"wp-image-6206\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-1024x319.png 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-300x93.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-768x239.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-1536x478.png 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2048x637.png 2048w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-1920x597.png 1920w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-640x199.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-225x70.png 225w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-817x254.png 817w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In addition, you can create&nbsp;several&nbsp;channels for your operational communication. These channels&nbsp;can be targeted&nbsp;at locations, departments, or even a group of specific employees.&nbsp;Our software will then merge several channels&nbsp;into one convenient feed. This will ensure your employees will always receive all important and relevant&nbsp;content, and you&nbsp;will never have to create content twice.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-it-works-nbsp\" style=\"font-size:19px\">How it works&nbsp;<\/h2>\n\n\n\n<p>Each channel is targeted at one or more groups of employees.&nbsp;You&nbsp;are the one that will&nbsp;determine the selection criteria for each audience group; we can&nbsp;use all kinds of attributes to target your content, so it&nbsp;depends on what suits your organization&nbsp;best&nbsp;and how you manage&nbsp;devices. We can target content based on IP address&nbsp;(or a range of IP addresses), type of devices,&nbsp;usernames,&nbsp;or a computer name, to name a few.&nbsp;<\/p>\n\n\n\n<p>Targeting content becomes even easier by&nbsp;connecting&nbsp;Netpresenter&nbsp;to&nbsp;Microsoft&nbsp;services. This enables you to&nbsp;use the data from Active Directory or Microsoft 365. The big advantage of this&nbsp;approach&nbsp;is that new employees&nbsp;will automatically be&nbsp;subscribed to the&nbsp;correct channels.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-targeting-in-action-nbsp\" style=\"font-size:19px\">Targeting in action&nbsp;<\/h2>\n\n\n\n<p>Imagine&nbsp;your organization&nbsp;is divided&nbsp;across&nbsp;two&nbsp;different&nbsp;locations. The first location is&nbsp;your&nbsp;office,&nbsp;which&nbsp;houses your&nbsp;sales and&nbsp;marketing departments. The second location is a production hall.&nbsp;In this scenario, you can&nbsp;create channels for the two different locations and the three different departments. For&nbsp;the sake of&nbsp;convenience, you also have one&nbsp;all-encompassing&nbsp;channel for everyone.&nbsp;In that situation, this&nbsp;is what&nbsp;would&nbsp;happen&nbsp;with your published messages:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One of your <strong>sales employees<\/strong>&nbsp;sees&nbsp;\u2013 on her smartphone \u2013&nbsp;all <strong>messages related to the office <\/strong>(think&nbsp;of practical announcements like&nbsp;cleaning schedules) and&nbsp;all messages from the <strong>sales news channel.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Her colleague in <strong>marketing&nbsp;<\/strong>also gets all the <strong>office-related messages<\/strong>&nbsp;via his&nbsp;laptop&#8217;s screensaver, but he does not get to see any sales news. Instead, he sees the latest <strong>marketing news<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A shared&nbsp;digital signage&nbsp;screen, strategically placed in the office&nbsp;between the two departments,&nbsp;shows <strong>all the news from that location and both departments<\/strong>,&nbsp;plus&nbsp;the most important news headlines and current weather and traffic.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their&nbsp;colleague working in the <strong>production hall<\/strong>&nbsp;will see <strong>safety regulations<\/strong> and the <strong>latest KPIs<\/strong>&nbsp;on a digital signage screen&nbsp;instead.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The&nbsp;<strong>global&nbsp;channel<\/strong>&nbsp;will display&nbsp;<strong>company-wide organizational communications<\/strong>&nbsp;to all employees and through all screens.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2-1024x480.jpg\" alt=\"targeting \" class=\"wp-image-6207\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2-1024x480.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2-300x141.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2-768x360.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2-1536x720.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2-640x300.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2-149x70.jpg 149w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2-817x383.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/targeting-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Even&nbsp;in&nbsp;a <a href=\"https:\/\/www.netpresenter.com\/solutions\/safe\/crisis-communication\">crisis<\/a>, you can&nbsp;rely on&nbsp;these targeting options to alert people quickly.&nbsp;For example, in the event of a cyberattack, you&nbsp;can&nbsp;quickly send out a notification&nbsp;to&nbsp;everyone working in the office. However, if you want to alert the people in the factory hall&nbsp;about a technical malfunction, you can reach all employees at once&nbsp;just as&nbsp;easily.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-possibilities-are-endless-nbsp\" style=\"font-size:19px\">The possibilities are endless&nbsp;<\/h2>\n\n\n\n<p>The above example is quite simple, but&nbsp;it takes just a little bit of creativity to achieve so much more.&nbsp;Let&#8217;s say you&nbsp;have digital signage&nbsp;screens for your customers or guests&nbsp;in your lobby. You probably do&nbsp;not&nbsp;want them to see&nbsp;every internal news message.&nbsp;In that case,&nbsp;you can create a separate channel&nbsp;specifically&nbsp;for these screens with&nbsp;maybe&nbsp;a welcome message, fun facts about your organization,&nbsp;or upcoming events. You can also&nbsp;show&nbsp;an overview of&nbsp;which employees are&nbsp;currently&nbsp;present&nbsp;in the building.&nbsp;That will&nbsp;definitely come&nbsp;in handy in the&nbsp;waiting room of a hospital!&nbsp;<\/p>\n\n\n\n<p>If you are dealing with an international organization and have employees&nbsp;speaking different languages, you can also consider creating separate channels per language.&nbsp;This way, speaking a different language will not prevent employees from being informed. It will also make your content management a lot easier. You can immediately inform every location or business unit in the world, from your headquarters,&nbsp;with&nbsp;just the&nbsp;push of a button. Our client DLL uses Netpresenter in different languages in 15 countries. And with success:&nbsp;internal research at DLL shows 83&nbsp;percent&nbsp;of&nbsp;DLL&#8217;s&nbsp;employees now have a better idea of what is going on within the organization.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/tours\/platform-overview\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"201\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN.webp\" alt=\"Try_it_yourself_banner_v2_EN\" class=\"wp-image-21584\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN.webp 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-300x64.webp 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-768x164.webp 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-640x136.webp 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-329x70.webp 329w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-751x160.webp 751w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-817x174.webp 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tailored-for-each-target-group-nbsp\" style=\"font-size:19px\">Tailored for each target group&nbsp;<\/h2>\n\n\n\n<p>You could also create a separate channel for the members of the MT,&nbsp;with&nbsp;a selection of the most important news&nbsp;from&nbsp;across the entire&nbsp;organization.&nbsp;This will keep them well-informed on what is going on, even in other departments or other locations.&nbsp;You could&nbsp;place&nbsp;a&nbsp;dedicated digital signage&nbsp;screen in&nbsp;the CEO&#8217;s office&nbsp;displaying&nbsp;key&nbsp;figures (all&nbsp;in real-time,&nbsp;thanks to our <a href=\"https:\/\/www.netpresenter.com\/platform\/integrations\/power-bi\">Power BI integration<\/a>!). The CEO will know what is going on even before finishing the first cup of coffee in the morning.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-1024x683.jpg\" alt=\"targeting power bi\" class=\"wp-image-6208\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-817x545.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ultimately, how the channel structure is set up is entirely up to you. Whatever structure you choose, you only&nbsp;have to&nbsp;think about it once.&nbsp;During the implementation of Netpresenter in your organization,&nbsp;we&nbsp;set up everything properly.&nbsp;After that, all you&nbsp;have to&nbsp;do is create content. Our platform ensures that the content is distributed within your organization&nbsp;precisely as&nbsp;it should!&nbsp;Do&nbsp;you want to add an extra channel afterward? That&nbsp;is not a&nbsp;problem,&nbsp;either. Users can easily add extra channels in the CMS, for example,&nbsp;when&nbsp;a new location opens&nbsp;or when new screens are put up somewhere.&nbsp;<\/p>\n\n\n\n<p>Would you like to provide your colleagues with targeted content that is always relevant?&nbsp;<a href=\"https:\/\/www.netpresenter.com\/talk\">Contact <\/a>our consultants to see what targeting can do for your organization! Already a customer? Contact our <a href=\"https:\/\/www.netpresenter.com\/resources\/helpdesk\">helpdesk<\/a>;&nbsp;they will help you set up&nbsp;your desired&nbsp;channel structure!&nbsp;Or download our <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/38-employee-communication-content-ideas\">free guide<\/a> with 38 <a href=\"https:\/\/www.netpresenter.com\/solutions\/informed\/employee-communication\">employee communication<\/a> content ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/38-employee-communication-content-ideas\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"200\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png\" alt=\"download banner\" class=\"wp-image-10538\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-300x64.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-768x163.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-640x136.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-330x70.png 330w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-755x160.png 755w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-817x173.png 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n    <div class=\"faq-section is-block\">\n        <div class=\"faq-list-box\">\n            <div class=\"faq-list\">\n                                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How does Smart re-targeting work?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Smart re-targeting in Netpresenter uses Attention Boosters to engage users based on their interactions. For example, notifications will only be sent to users who haven&#8217;t acknowledged an article or voted in a poll. This approach ensures that messages reach those who need a prompt, minimizing unnecessary disruptions for users who are already engaged with your content.<strong><br \/>\n<\/strong><\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How extensive can targeting be utilized in Netpresenter?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Targeting in Netpresenter offers great flexibility and is very user-friendly. You can easily send specific messages or slides to individual users or dedicated screens, making it simple to reach your desired audience. Additionally, you&#8217;re free to create as many target groups as you like, whether based on departments, locations, or other criteria. This level of customization allows content editors to effectively utilize targeting without needing extensive technical knowledge, empowering them to enhance engagement with relevant and tailored communications.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do I need to schedule a demo to try Netpresenter?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>No need to wait for a live demo \u2014 just take the self-guided tour at your convenience. It&#8217;s quick, clear, and available 24\/7.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">When should I take a Guided Tour instead of requesting a demo?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Guided Tour is ideal when:<\/p>\n<ul>\n<li>You want a quick, on-demand overview without scheduling a meeting.<\/li>\n<li>You are early in the decision-making process and exploring solutions.<\/li>\n<li>You want to share an internal preview of the software with colleagues or stakeholders.<\/li>\n<\/ul>\n<p>Or schedule a personalized free 30-minute <a href=\"https:\/\/www.netpresenter.com\/demo\">demo<\/a> with one of our consultants to discover the power of our platform. They would love to show you everything Netpresenter has to offer.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"author":6,"featured_media":6205,"template":"","cat_know_type":[25],"cat_know":[105],"class_list":["post-6204","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-platform"],"acf":[],"yoast_head":"<title>How to create relevant content for all with targeting<\/title>\n<meta name=\"description\" content=\"How do we make sure you can reach exactly the people you want to reach? Our targeting feature is what makes it possible. Read how it works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netpresenter targeting: how to create relevant content for everyone\" \/>\n<meta property=\"og:description\" content=\"How do we make sure you can reach exactly the people you want to reach? Our targeting feature is what makes it possible. Read how it works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone\" \/>\n<meta property=\"og:site_name\" content=\"netpresenter.com\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T12:13:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/01_header_targeting.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3841\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone\",\"url\":\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone\",\"name\":\"How to create relevant content for all with targeting\",\"isPartOf\":{\"@id\":\"https:\/\/www.netpresenter.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/01_header_targeting.png\",\"datePublished\":\"2021-07-29T14:13:59+00:00\",\"dateModified\":\"2025-06-11T12:13:50+00:00\",\"description\":\"How do we make sure you can reach exactly the people you want to reach? Our targeting feature is what makes it possible. Read how it works.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#primaryimage\",\"url\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/01_header_targeting.png\",\"contentUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/01_header_targeting.png\",\"width\":3841,\"height\":1200,\"caption\":\"targeting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.netpresenter.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge Center\",\"item\":\"https:\/\/www.netpresenter.com\/knowledge-center\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Netpresenter targeting: how to create relevant content for everyone\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.netpresenter.com\/#website\",\"url\":\"https:\/\/www.netpresenter.com\/\",\"name\":\"netpresenter.com\",\"description\":\"Employees informed, engaged, productive, and safe\",\"publisher\":{\"@id\":\"https:\/\/www.netpresenter.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.netpresenter.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.netpresenter.com\/#organization\",\"name\":\"Netpresenter\",\"url\":\"https:\/\/www.netpresenter.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png\",\"contentUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png\",\"width\":1200,\"height\":900,\"caption\":\"Netpresenter\"},\"image\":{\"@id\":\"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/\"}}]}<\/script>","yoast_head_json":{"title":"How to create relevant content for all with targeting","description":"How do we make sure you can reach exactly the people you want to reach? Our targeting feature is what makes it possible. Read how it works.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone","og_locale":"en_US","og_type":"article","og_title":"Netpresenter targeting: how to create relevant content for everyone","og_description":"How do we make sure you can reach exactly the people you want to reach? Our targeting feature is what makes it possible. Read how it works.","og_url":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone","og_site_name":"netpresenter.com","article_modified_time":"2025-06-11T12:13:50+00:00","og_image":[{"width":3841,"height":1200,"url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/01_header_targeting.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone","url":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone","name":"How to create relevant content for all with targeting","isPartOf":{"@id":"https:\/\/www.netpresenter.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#primaryimage"},"image":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#primaryimage"},"thumbnailUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/01_header_targeting.png","datePublished":"2021-07-29T14:13:59+00:00","dateModified":"2025-06-11T12:13:50+00:00","description":"How do we make sure you can reach exactly the people you want to reach? Our targeting feature is what makes it possible. Read how it works.","breadcrumb":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#primaryimage","url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/01_header_targeting.png","contentUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/01_header_targeting.png","width":3841,"height":1200,"caption":"targeting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/netpresenter-targeting-how-to-create-relevant-content-for-everyone#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.netpresenter.com\/"},{"@type":"ListItem","position":2,"name":"Knowledge Center","item":"https:\/\/www.netpresenter.com\/knowledge-center"},{"@type":"ListItem","position":3,"name":"Netpresenter targeting: how to create relevant content for everyone"}]},{"@type":"WebSite","@id":"https:\/\/www.netpresenter.com\/#website","url":"https:\/\/www.netpresenter.com\/","name":"netpresenter.com","description":"Employees informed, engaged, productive, and safe","publisher":{"@id":"https:\/\/www.netpresenter.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.netpresenter.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.netpresenter.com\/#organization","name":"Netpresenter","url":"https:\/\/www.netpresenter.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png","contentUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png","width":1200,"height":900,"caption":"Netpresenter"},"image":{"@id":"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/6204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/types\/knowledge"}],"author":[{"embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":1,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/6204\/revisions"}],"predecessor-version":[{"id":22171,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/6204\/revisions\/22171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/media\/6205"}],"wp:attachment":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/media?parent=6204"}],"wp:term":[{"taxonomy":"cat_know_type","embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/cat_know_type?post=6204"},{"taxonomy":"cat_know","embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/cat_know?post=6204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}