{"id":2646,"date":"2020-11-11T00:00:00","date_gmt":"2020-11-10T23:00:00","guid":{"rendered":"https:\/\/www.netpresenter.com\/knowledge-center\/5-ways-to-drive-behavioral-change-in-the-office"},"modified":"2025-06-13T12:14:17","modified_gmt":"2025-06-13T10:14:17","slug":"5-ways-to-drive-behavioral-change-in-the-office","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/behavioral-change\/5-ways-to-drive-behavioral-change-in-the-office","title":{"rendered":"Five Ways to Drive Behavioral Change in the Office"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">6<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>Behavioral change.&nbsp;A key topic nowadays: across the world, countries (and organizations) are still feverishly trying to change their populations\u2019 and employees\u2019 behavior&nbsp;in an effort to&nbsp;stop the&nbsp;coronavirus\u2019 spread. This&nbsp;highlights&nbsp;the difficulties that come with changing deeply&nbsp;ingrained&nbsp;behavioral habits.&nbsp;However, the necessity to change employees\u2019 behavior did not find its origin in 2020&nbsp;\u2013&nbsp;it has probably come up every so often in your organization. Fortunately, changing&nbsp;behavior is&nbsp;not impossible!&nbsp;We&nbsp;have&nbsp;listed&nbsp;five&nbsp;practical&nbsp;tips&nbsp;to&nbsp;help you&nbsp;drive behavioral&nbsp;change&nbsp;in the&nbsp;office.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-1-provide-a-clear-goal\" data-level=\"2\">1. Provide a clear goal<\/a><\/li><li><a href=\"#h-2-inspire-your-staff\" data-level=\"2\">2. Inspire your staff<\/a><\/li><li><a href=\"#h-3-aim-for-a-collective-bull-s-eye\" data-level=\"2\">3. Aim for a collective bull\u2019s eye<\/a><\/li><li><a href=\"#h-4-reinforce-positive-behaviors\" data-level=\"2\">4. Reinforce positive behaviors<\/a><\/li><li><a href=\"#h-5-one-step-at-a-time\" data-level=\"2\">5. One step at a time<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-provide-a-clear-goal\"><strong>1. Provide a clear goal<\/strong><\/h2>\n\n\n\n<p>Employees&nbsp;can only change their old behavior to the new, desired behavior when they know what they are aiming&nbsp;for. Therefore, the most productive discussions about behavioral change, whether individually or collectively, are those that start with the strategy and goal the behavioral change serves.&nbsp;Ensure&nbsp;that&nbsp;your employees&nbsp;know what the desired behavior includes and what they must do to exhibit this behavior.<\/p>\n\n\n\n<p>A clear goal or objective allows employees to monitor their progress and correct efforts as necessary. Goals direct action and effort toward goal-related behavior and away from unrelated behavior. They affect persistence, motivate, and energize employees. If employees know what behavior they must display, they can look at their results as they go and identify barriers to achieving the desired result. Therefore, individual and collective goals must be repeated frequently to make employees aware of these goals and to drive behavioral change. Collective goals can be displayed through public communication channels repeatedly, such as digital signage, <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/corporate-screensaver\" target=\"_blank\" rel=\"noreferrer noopener\">a corporate screensaver<\/a>,&nbsp;or a corporate app.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/teams-dark-my-company-general-corporate-en-1.jpg\" alt=\"\" class=\"wp-image-38398\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-inspire-your-staff\"><strong>2. Inspire your staff<\/strong><\/h2>\n\n\n\n<p>One of the best ways to drive behavioral changes amongst your employees is to inspire them. Work with them at an individual level to find out what their goals and ambitions are.&nbsp;Identify&nbsp;their passions and motivations at a deeper level. Make an emotional connection with your colleagues. Evoke a sense of desire rather than fear. Use inspirational language, share stories. This approach works best when you make a link between the individual\u2019s goals and ambitions and the change you are intending.<\/p>\n\n\n\n<p>Inspiring your employees can also be done on a larger scale; using inspirational language and sharing stories can be done by having employees or leaders in your organization share their personal experiences. Encourage employees or leaders in your organization to write a blog on your&nbsp;<a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/integrations\/sharepoint\">intranet<\/a>, share their favorite inspiring quotes,&nbsp;or record a short video&nbsp;to&nbsp;explain what inspired them to change. Publish this content through multiple channels such as <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/employee-app\" target=\"_blank\" rel=\"noreferrer noopener\">a&nbsp;corporate app<\/a>&nbsp;or a public&nbsp;<a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/integrations\/teams\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Teams channel<\/a>; this enables colleagues to start a conversation about the changes they are making and motivate each other by sharing challenges and accomplishments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-aim-for-a-collective-bull-s-eye\"><strong>3. Aim for a collective bull\u2019s eye<\/strong><\/h2>\n\n\n\n<p>Sometimes, changing behavior is easier for your employees when their complete team is making changes instead of just one of your employees working on their behavior in solitude. Depending on the undesirable behavior, everyone in your team could benefit from changing their behavior instead of just one of your team members. This does not only create a sense of unity in your team; you are also providing your team members with an opportunity to learn from each other. In addition, you amplify peer pressure: if your employees see their colleagues make a positive behavioral change, they are more likely to want to change their behavior too.<\/p>\n\n\n\n<p>According to&nbsp;psychologist Albert Bandura\u2019s&nbsp;<a href=\"https:\/\/books.google.nl\/books\/about\/Social_learning_theory.html?id=IXvuAAAAMAAJ&amp;redir_esc=y\" target=\"_blank\" rel=\"noopener noreferrer\">Social Learning Theory<\/a>, learning can occur simply by observing the actions of others.&nbsp;Bandura states that \u2018Fortunately, most human behavior is learned observationally through modeling. From observing others, a person&nbsp;forms an idea of how new behaviors are performed. On&nbsp;later occasions, this coded information serves as a guide for action.\u2019 However, observational learning does not necessarily require watching another person engage in an activity. Two of the three basic observational learning&nbsp;models&nbsp;include learning by hearing&nbsp;or reading&nbsp;verbal instructions such as listening to a podcast or reading instructions in a book.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/app-industrial-employee-engagement-en-1.jpg\" alt=\"\" class=\"wp-image-38400\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-reinforce-positive-behaviors\"><strong>4. Reinforce positive behaviors<\/strong><\/h2>\n\n\n\n<p>When you notice employees display behavior that you want to see more often, be sure to reward them for it. Rewarding employees for specific behavior will drive behavioral change. It motivates employees to exhibit this behavior more often. Acknowledge and recognize a positive behavioral change. Likewise, when employees display undesirable behavior, provide constructive and direct feedback in private immediately, so employees understand that this was not the behavior you were intending.<\/p>\n\n\n\n<p>Not only does workplace recognition motivate employees, but it can also outline what success looks like for other employees. Celebrate a job done well on multiple moments and via multiple&nbsp;channels.&nbsp;Praise your employees privately and publicly to enable colleagues to display similar behavior in the future. For example, congratulate your employees through your&nbsp;<a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\/digital-signage\">digital signage<\/a>&nbsp;or a screensaver to publicly acknowledge, recognize,&nbsp;and reinforce positive behavior.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@netpresenter\/video\/7267929267844009248\" data-video-id=\"7267929267844009248\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@netpresenter\" href=\"https:\/\/www.tiktok.com\/@netpresenter?refer=embed\">@netpresenter<\/a> <p>Who knew pixels could be a job-saver? Watch how Gary gets a timely reminder  of company values through Employee Digital Signage, dodging a career misstep. \ud83c\udf7a\ud83d\udeab\ud83d\udda5\ufe0f CompanyValues SaveTheSipForLater EmployeeAwareness EmployeeCommunications WorkplaceDigitalSignage<\/p> <a target=\"_blank\" title=\"\u266c origineel geluid - Netpresenter - Netpresenter\" href=\"https:\/\/www.tiktok.com\/music\/origineel-geluid-Netpresenter-7267929525526465312?refer=embed\">\u266c origineel geluid &#8211; Netpresenter &#8211; Netpresenter<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-one-step-at-a-time\"><strong>5. One step at a time<\/strong><\/h2>\n\n\n\n<p>If you have ever tried a diet, tried to begin an exercise regimen, or tried to quit smoking, then you know how hard changing a habit can be.&nbsp;Thus, the&nbsp;most effective approach to facilitating employee behavioral change is to tackle one issue at a time,&nbsp;as focus is essential during these efforts.&nbsp;Trying to change multiple behavior issues at once can be overwhelming. You will probably&nbsp;create&nbsp;more problems than fixing&nbsp;the issues and behaviors you would like to see changed&nbsp;in your employee.<\/p>\n\n\n\n<p>Alternatively, single out the main behavior you would like to see a change in, and coach your employee to work on that issue specifically. Give your employee the time to get used to this new way of doing things to make sure the change becomes permanent. Prioritize the behaviors you would like to alter in your employee, and work through them in that order. Move on to the next change&nbsp;only when the first&nbsp;new behavior&nbsp;has become a permanent&nbsp;behavioral&nbsp;change. According to Social Learning Theory, just because something has been learned, it does not mean that it will result in a (permanent) change in behavior.<\/p>\n\n\n\n<p>Are you&nbsp;looking for&nbsp;ways to drive behavioral change in the office? Our consultants are always excited to help organizations bring out the best in their employees.&nbsp;<a href=\"https:\/\/www.netpresenter.com\/talk\" target=\"_blank\" rel=\"noopener noreferrer\">Get in touch<\/a>&nbsp;to discuss how&nbsp;we&nbsp;can help your organization! Or download&nbsp;this <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/behavioral-change\/how-to-help-your-employees-make-successful-behavioral-changes-with-internal-communication\">free guide<\/a> to help your employees make behavioral changes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/behavioral-change\/how-to-help-your-employees-make-successful-behavioral-changes-with-internal-communication\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"200\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2.png\" alt=\"download banner\" class=\"wp-image-6110\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2.png 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-300x64.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-768x163.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-640x136.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-330x70.png 330w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-817x173.png 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n    <div class=\"faq-section is-block\">\n        <div class=\"faq-list-box\">\n            <div class=\"faq-list\">\n                                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What types of behaviors can organizations realistically expect to influence through communication?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p data-start=\"2288\" data-end=\"2388\">Communication can influence a wide range of behaviors, including:<\/p>\n<ul data-start=\"2389\" data-end=\"2643\">\n<li data-start=\"2389\" data-end=\"2452\">\n<p data-start=\"2391\" data-end=\"2452\"><strong data-start=\"2391\" data-end=\"2418\">Cybersecurity awareness<\/strong> (e.g., spotting phishing emails),<\/p>\n<\/li>\n<li data-start=\"2453\" data-end=\"2511\">\n<p data-start=\"2455\" data-end=\"2511\"><strong data-start=\"2455\" data-end=\"2483\">Sustainability practices<\/strong> (e.g., turning off lights),<\/p>\n<\/li>\n<li data-start=\"2512\" data-end=\"2547\">\n<p data-start=\"2514\" data-end=\"2547\"><strong data-start=\"2514\" data-end=\"2546\">Health and safety compliance<\/strong>,<\/p>\n<\/li>\n<li data-start=\"2548\" data-end=\"2600\">\n<p data-start=\"2550\" data-end=\"2600\"><strong data-start=\"2550\" data-end=\"2573\">Productivity habits<\/strong> (e.g., meeting etiquette),<\/p>\n<\/li>\n<li data-start=\"2601\" data-end=\"2643\">\n<p data-start=\"2603\" data-end=\"2643\"><strong data-start=\"2603\" data-end=\"2642\">Inclusivity and respectful behavior<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2645\" data-end=\"2773\">By using consistent, strategic messaging, organizations can make even complex behavior changes more approachable and achievable.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How can internal communication tools support ongoing behavioral change?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Internal communication tools like Netpresenter\u2019s digital signage, mobile app, and screensavers provide constant, subtle reminders of the desired behaviors. The article emphasizes that repeated visual cues and targeted messaging help normalize new behaviors over time without overwhelming employees, making these tools essential to behavior-focused campaigns.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                                <a class=\"btn\" href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/tools\"><span>Learn more<\/span><\/a>\n                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What are the most effective ways to influence positive behavioral change at work?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p data-start=\"839\" data-end=\"920\">The five most effective strategies include:<\/p>\n<ol data-start=\"921\" data-end=\"1210\">\n<li data-start=\"921\" data-end=\"979\">\n<p data-start=\"924\" data-end=\"979\"><strong data-start=\"924\" data-end=\"950\">Setting a good example<\/strong> through leadership behavior,<\/p>\n<\/li>\n<li data-start=\"980\" data-end=\"1026\">\n<p data-start=\"983\" data-end=\"1026\"><strong data-start=\"983\" data-end=\"997\">Repetition<\/strong> of clear, targeted messages,<\/p>\n<\/li>\n<li data-start=\"1027\" data-end=\"1083\">\n<p data-start=\"1030\" data-end=\"1083\"><strong data-start=\"1030\" data-end=\"1056\">Positive reinforcement<\/strong> such as praise or rewards,<\/p>\n<\/li>\n<li data-start=\"1084\" data-end=\"1143\">\n<p data-start=\"1087\" data-end=\"1143\"><strong data-start=\"1087\" data-end=\"1104\">Visual nudges<\/strong> (e.g., screensavers, digital signage),<\/p>\n<\/li>\n<li data-start=\"1144\" data-end=\"1210\">\n<p data-start=\"1147\" data-end=\"1210\"><strong data-start=\"1147\" data-end=\"1161\">Simplicity<\/strong>\u2014making the desired behavior easy and accessible.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"1212\" data-end=\"1275\">These approaches work together to encourage and sustain change.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What types of behaviors can organizations realistically expect to influence through communication?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p data-start=\"2288\" data-end=\"2388\">Communication can influence a wide range of behaviors, including:<\/p>\n<ul data-start=\"2389\" data-end=\"2643\">\n<li data-start=\"2389\" data-end=\"2452\">\n<p data-start=\"2391\" data-end=\"2452\"><strong data-start=\"2391\" data-end=\"2418\">Cybersecurity awareness<\/strong> (e.g., spotting phishing emails),<\/p>\n<\/li>\n<li data-start=\"2453\" data-end=\"2511\">\n<p data-start=\"2455\" data-end=\"2511\"><strong data-start=\"2455\" data-end=\"2483\">Sustainability practices<\/strong> (e.g., turning off lights),<\/p>\n<\/li>\n<li data-start=\"2512\" data-end=\"2547\">\n<p data-start=\"2514\" data-end=\"2547\"><strong data-start=\"2514\" data-end=\"2546\">Health and safety compliance<\/strong>,<\/p>\n<\/li>\n<li data-start=\"2548\" data-end=\"2600\">\n<p data-start=\"2550\" data-end=\"2600\"><strong data-start=\"2550\" data-end=\"2573\">Productivity habits<\/strong> (e.g., meeting etiquette),<\/p>\n<\/li>\n<li data-start=\"2601\" data-end=\"2643\">\n<p data-start=\"2603\" data-end=\"2643\"><strong data-start=\"2603\" data-end=\"2642\">Inclusivity and respectful behavior<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2645\" data-end=\"2773\">By using consistent, strategic messaging, organizations can make even complex behavior changes more approachable and achievable.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What are the most effective ways to influence positive behavioral change at work?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p data-start=\"839\" data-end=\"920\">The five most effective strategies include:<\/p>\n<ol data-start=\"921\" data-end=\"1210\">\n<li data-start=\"921\" data-end=\"979\">\n<p data-start=\"924\" data-end=\"979\"><strong data-start=\"924\" data-end=\"950\">Setting a good example<\/strong> through leadership behavior,<\/p>\n<\/li>\n<li data-start=\"980\" data-end=\"1026\">\n<p data-start=\"983\" data-end=\"1026\"><strong data-start=\"983\" data-end=\"997\">Repetition<\/strong> of clear, targeted messages,<\/p>\n<\/li>\n<li data-start=\"1027\" data-end=\"1083\">\n<p data-start=\"1030\" data-end=\"1083\"><strong data-start=\"1030\" data-end=\"1056\">Positive reinforcement<\/strong> such as praise or rewards,<\/p>\n<\/li>\n<li data-start=\"1084\" data-end=\"1143\">\n<p data-start=\"1087\" data-end=\"1143\"><strong data-start=\"1087\" data-end=\"1104\">Visual nudges<\/strong> (e.g., screensavers, digital signage),<\/p>\n<\/li>\n<li data-start=\"1144\" data-end=\"1210\">\n<p data-start=\"1147\" data-end=\"1210\"><strong data-start=\"1147\" data-end=\"1161\">Simplicity<\/strong>\u2014making the desired behavior easy and accessible.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"1212\" data-end=\"1275\">These approaches work together to encourage and sustain change.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"author":13,"featured_media":2649,"template":"","cat_know_type":[25],"cat_know":[78],"class_list":["post-2646","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-behavioral-change"],"acf":[],"yoast_head":"<title>Five Ways to Drive Behavioral Change in the Office - netpresenter.com<\/title>\n<meta name=\"description\" content=\"Fortunately, changing\u00a0behavior is\u00a0not impossible!\u00a0We\u00a0have\u00a0listed\u00a0five\u00a0practical\u00a0tips\u00a0to\u00a0help you\u00a0drive behavioral\u00a0change\u00a0in the\u00a0office.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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