{"id":2562,"date":"2020-06-17T14:21:00","date_gmt":"2020-06-17T12:21:00","guid":{"rendered":"https:\/\/www.netpresenter.com\/knowledge-center\/why-repetition-is-essential-for-effective-communication"},"modified":"2025-06-13T12:04:06","modified_gmt":"2025-06-13T10:04:06","slug":"why-repetition-is-essential-for-effective-communication","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/employee-training\/why-repetition-is-essential-for-effective-communication","title":{"rendered":"Why Repetition is Essential for Effective Communication"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">6<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/6-reasons-why-your-organization-should-choose-an-omnichannel-communication-platform\" target=\"_blank\" rel=\"noopener noreferrer\">our previous blog<\/a>, we gave you six important reasons to choose for an all-in-one solution for your internal communication. One of those six reasons was the power of repetition: a multitude of various communication channels within one organization namely ensures that your employees repeatedly see the same message through different channels. This power of repetition is crucial for several reasons if you want your employees not only to receive information but also to remember and apply it. In this blog, we explain why repetition is crucial to effective communication.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-your-brain-reacts-to-repetition\" data-level=\"2\">Your Brain Reacts to Repetition<\/a><\/li><li><a href=\"#h-training-becomes-more-efficient\" data-level=\"2\">Training Becomes More Efficient<\/a><\/li><li><a href=\"#h-repetition-provides-clarity\" data-level=\"2\">Repetition provides clarity<\/a><\/li><li><a href=\"#h-cross-device-making-repetition-even-more-powerful\" data-level=\"2\">Cross-device: making repetition even more powerful<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-brain-reacts-to-repetition\"><strong>Your Brain Reacts to Repetition <\/strong><\/h2>\n\n\n\n<p>We\u2019re worse at remembering information than we often might think. In fact, we forget no less than <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/7-reasons-why-annual-employee-training-fails\" target=\"_blank\" rel=\"noopener noreferrer\">ninety percent<\/a> of what we learn within thirty days! At least, when it comes to new information. However, when (new) information is presented to us repeatedly, the brain reacts differently. At the end of the nineteenth century, German psychologist Hermann Ebbinghaus called this effect the \u2018<a href=\"http:\/\/psychclassics.yorku.ca\/Ebbinghaus\/index.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Forgetting Curve<\/a>\u2019. The Forgetting Curve describes how new knowledge fades over time. However, this downward trend can be broken by repeating information over and over. By repeating information, there\u2019s a better chance of understanding and internalizing it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/02_Ebbinghaus_En.png\"><img decoding=\"async\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/02_Ebbinghaus_En.png\" alt=\"ebbinghaus forgetting curve repetition\" class=\"wp-image-36973\"\/><\/a><\/figure>\n\n\n\n<p>Therefore, repetition plays an important part in communication. For example, an advertisement must be shown <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/11\/08\/the-secret-sauce-of-the-customer-journey\/#a0790f261d63\" target=\"_blank\" rel=\"noopener noreferrer\">three to twenty times<\/a> on average before a consumer considers buying, or actually buys a product. Only after an exposure of three to twenty times, the message will linger. The Forgetting Curve can also be applied to <a href=\"https:\/\/www.netpresenter.com\/internal-communication\">internal communication<\/a>. Employees see, hear, and understand your messages better, once they are repeated a few times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-training-becomes-more-efficient\"><strong>Training Becomes More Efficient <\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/start-the-workout-how-to-get-the-most-from-your-employee-training\" target=\"_blank\" rel=\"noopener noreferrer\">We wrote a blog about it before<\/a>, but we can\u2019t repeat it often enough: repetition makes training more effective. It doesn\u2019t matter who you train or which training someone follows; if an employee receives core messages of a training only once, the chances they won\u2019t remember what they learned are much higher. After all, we forget ninety percent of what we learn within thirty days. Applying this new knowledge will then be more difficult. Continuously showing small chunks of a training (in other words: repetition) ensures that a message will integrate much better. Additionally, employees can genuinely apply what they have learned.<\/p>\n\n\n\n<p>Remembering and being able to apply new information, whether through a training or not, is crucial in many industries: in the healthcare industry, for example, healthcare personnel\u2019s awareness of the latest safety rules can literally save patients\u2019 lives. In the industrial sector, the application of important training can be important for the safety of workers \u2013 the correct implementation of certain new procedures can increase physical safety. Another great example is the repetition of the FAFS course. Commonly, this course and knowledge is only refreshed once a year, which actually isn\u2019t often enough. But raising awareness to other, non-physical risks like cyber risks such as phishing is important, too. Cybersecurity awareness may not directly save lives, but it can save your company or organization a lot of misery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><strong><a href=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/screensaver-wash-your-hands-2-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36964\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/screensaver-wash-your-hands-2-scaled-1.jpg\" alt=\"\" width=\"2560\" height=\"1708\"><\/a><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-repetition-provides-clarity\"><strong>Repetition provides clarity <\/strong><\/h2>\n\n\n\n<p>A message that\u2019s only delivered once or twice doesn\u2019t always reach its goal; without repetition, we forget ninety percent of what we learn within thirty days. And given the enormous amount of information that employees must process daily, it\u2019s conceivable that a message that\u2019s brought only once, will probably get lost in the information overload. However, if a message is brought to someone\u2019s attention more often, it\u2019s easier to process the information. This way, they\u2019re more likely to understand the message and to be able to incorporate it into their working practices. The contents and goal of the information will then be clearer, which has its advantages, too.<\/p>\n\n\n\n<p>Employees who understand important information will feel well-informed. And well-informed employees are often <a href=\"https:\/\/www.ibm.com\/downloads\/cas\/ZEND5PM6\" target=\"_blank\" rel=\"noopener noreferrer\">more engaged<\/a> in their organization. Among other advantages, well-informed and committed employees cause <a href=\"https:\/\/www.kincentric.com\/-\/media\/kincentric\/pdfs\/kincentric_2019_trends_global_employee_engagement.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">higher levels of success and productivity<\/a>; they will want to achieve what\u2019s best for their organization. For both employer and employee, there are nothing but benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cross-device-making-repetition-even-more-powerful\"><strong>Cross-device: making repetition even more powerful <\/strong><\/h2>\n\n\n\n<p>Those who want to take repetition to the next level, should implement a cross-device strategy. Making your message available through multiple devices is essential to reach everyone in your organization. Different generations prefer different means of communication, but some employees also have more limited or even no access to certain channels of communication due to the nature of their work. A driver or factory worker, for example, can\u2019t always be reached through email or Microsoft Teams.<\/p>\n\n\n\n<p>However, when information is displayed on digital signage screens or available in a mobile app, employees can view it whenever it suits them. Even when they\u2019re at home or on the road, they can view the information effortlessly. An <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\">all-in-one communication platform<\/a> doesn\u2019t only allow you to easily repeat your message, it also ensures that no one is left out. You can reach everyone in your organization, regardless of function, team or location.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/personal_message_CEO_PUSH_EN_v2-scaled-1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/personal_message_CEO_PUSH_EN_v2-scaled-1.jpg\" alt=\"\" class=\"wp-image-36966\"\/><\/a><\/figure>\n\n\n\n<p>We forget ninety percent of what we learn within thirty days \u2013 but you won\u2019t forget that anymore after we\u2019ve repeated it four times! Do you want to know more about the benefits of the power of repetition? Download or free infographic <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/the-power-of-repetition\">The power of repetition<\/a> or contact us, we&#8217;re happy to discuss how the power of repetition can help your organization.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.netpresenter.com\/the-power-of-repetition\/\"><img decoding=\"async\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/download_repetition_EN.jpg\" alt=\"repetition\" class=\"wp-image-36975\"\/><\/a><\/figure>\n\n\n    <div class=\"faq-section is-block\">\n        <div class=\"faq-list-box\">\n            <div class=\"faq-list\">\n                                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How do I measure whether repetition is improving communication outcomes?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>With Netpresenter, you can track metrics such as message views, read confirmations, employee surveys, and behavioral change indicators (e.g., policy compliance, training completion rates). These insights help you fine-tune the frequency and format of repeated messages to maximize effectiveness.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                                <a class=\"btn\" href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\/features\/statistics\"><span>Learn how<\/span><\/a>\n                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How can Netpresenter help with message repetition without overwhelming employees?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p data-start=\"1529\" data-end=\"1874\">Netpresenter distributes messages across multiple touchpoints\u2014such as screensavers, digital signage, mobile devices, and desktops\u2014allowing you to subtly and consistently repeat messages without spamming one single channel. You can schedule recurring messages, vary the formats, and target specific audiences for relevance and impact.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                                <a class=\"btn\" href=\"https:\/\/www.netpresenter.com\/solutions\/productive\/information-overload\"><span>Learn how<\/span><\/a>\n                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Which types of messages benefit most from repetition?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p data-start=\"1075\" data-end=\"1127\">Repetition is particularly valuable for:<\/p>\n<ul data-start=\"1128\" data-end=\"1329\">\n<li data-start=\"1128\" data-end=\"1174\">\n<p data-start=\"1130\" data-end=\"1174\">Safety instructions and compliance policies,<\/p>\n<\/li>\n<li data-start=\"1175\" data-end=\"1209\">\n<p data-start=\"1177\" data-end=\"1209\">Company mission and core values,<\/p>\n<\/li>\n<li data-start=\"1210\" data-end=\"1234\">\n<p data-start=\"1212\" data-end=\"1234\">IT security protocols,<\/p>\n<\/li>\n<li data-start=\"1235\" data-end=\"1255\">\n<p data-start=\"1237\" data-end=\"1255\">Crisis procedures,<\/p>\n<\/li>\n<li data-start=\"1256\" data-end=\"1303\">\n<p data-start=\"1258\" data-end=\"1303\">Ongoing campaigns (e.g., health &amp; wellbeing),<\/p>\n<\/li>\n<li data-start=\"1304\" data-end=\"1329\">\n<p data-start=\"1306\" data-end=\"1329\">Training reinforcement.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1331\" data-end=\"1428\">These messages often require behavior change or long-term recall, which repetition helps supp<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How often should I repeat internal messages without annoying my employees?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>The right frequency depends on the type of message. Critical or strategic messages (e.g., safety rules, policy changes, core values) can be repeated multiple times per week in varied formats. The key is to use different channels (e.g., digital signage, mobile alerts, screensavers) and keep the presentation engaging to avoid fatigue.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Why is repetition so important in internal communication?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Repetition reinforces memory and comprehension. Employees are bombarded with information daily, so repeating key messages helps ensure they are absorbed and retained. Just like in advertising or learning, repeated exposure makes messages more familiar and more likely to prompt action.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"author":13,"featured_media":2567,"template":"","cat_know_type":[25],"cat_know":[43],"class_list":["post-2562","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-employee-training"],"acf":[],"yoast_head":"<title>Why Repetition is Essential for Communication<\/title>\n<meta name=\"description\" content=\"A multitude of channels within a organization ensures that your employees repeatedly see the same message through different channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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