{"id":2455,"date":"2020-01-03T00:00:00","date_gmt":"2020-01-02T23:00:00","guid":{"rendered":"https:\/\/www.netpresenter.com\/knowledge-center\/a-guideline-to-great-content-for-digital-signage-channels-part-3"},"modified":"2024-04-12T12:05:14","modified_gmt":"2024-04-12T10:05:14","slug":"a-guideline-to-great-content-for-digital-signage-channels-part-3","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3","title":{"rendered":"A Guideline to Great Content for Your Digital Signage Channels: Part 3"},"content":{"rendered":"\n

<\/path><\/svg><\/span><\/span>Estimated reading time: <\/span>4<\/span> minutes<\/span><\/p>\n\n\n\n

We\u2019re back with the third and last part of our guideline to great content for your digital signage channels! To help you out, we\u2019ll give you a quick recap first. So far, we\u2019ve introduced<\/a> COPE and CARE. Then you made your audience groups. After that, we handed you a bunch of ideas<\/a> on how to Train, Enlighten, Assist and Motivate your employees.<\/strong><\/p>\n\n\n\n

For the last part of our guideline, we\u2019re stepping away from your employees for a bit. Last (but not least), we\u2019re here to help you decide what information you should show to visitors, like customers, patients or job applicants. You might have mostly used your digital signage screens for internal communications<\/a>, but it would be a waste to not incorporate your screens in your external communication!<\/p>\n\n\n\n

For your visitors, you answer the same question:<\/p>\n\n\n\n

What\u2019s the purpose of your digital signage content?<\/strong><\/h2>\n\n\n\n

The same communicative intentions apply to your visitors, though we\u2019re skipping the part where you train them. Our new acronym therefore is I AM!<\/p>\n\n\n\n

Here are some ideas on informing, assisting and motivating you customers or patients:<\/p>\n\n\n\n

Inform<\/strong><\/h2>\n\n\n\n

You can use digital signage to inform your patients or customers about all sorts of things. Show operating hours, upcoming closed holidays, prices, waiting times, FAQs or even the weather \u2013 a big \u2018small talk hit\u2019 when waiting times<\/a> get long. You could also add \u2018in case of an emergency\u2019 info to make sure your customers or patients stay safe.<\/p>\n\n\n\n

Assist<\/strong><\/h2>\n\n\n\n

To assist your customers in finding their way through your building, digital signage can be used for wayfinding. If your institution practices certain surgeries or medical practices, you could use your screens to explain these procedures to your patients; it might put them at ease.<\/p>\n\n\n\n

\"digital<\/a><\/strong><\/h2>\n\n\n\n

Motivate<\/strong><\/h2>\n\n\n\n

To motivate your customers to buy your products, show them testimonials of past and current clients, new products<\/a> and (upcoming) special offers and discounts on a loop. Studies show aesthetically pleasing content is higher valued by customers than educational content when buying products, so make sure it looks good!<\/p>\n\n\n\n

Differentiation\u2019s key<\/strong><\/h2>\n\n\n\n

Now you may have divided your customers or patients into just one target group. This could work if you\u2019re a one-building organization. However, think of how your customers or patients are spread throughout your building(s). Do you have multiple locations visited by customers? Different items might be on sale in different locations; not all operating hours will be the same and even prices may vary. Still, if you\u2019ve just got one building, like a medical centre, polyclinics will definitely have varying waiting times and not all medical procedures will be the same.<\/p>\n\n\n\n

Your employees will \u2018just\u2019 be distracted when you show them unnecessary information. However, your customers might not even come back if they\u2019re overwhelmed with irrelevant or inaccurate information! Differentiation is key here. Again, try to put yourself in your audiences\u2019 shoes when publishing your content. And maybe go and add a target group or two.<\/p>\n\n\n\n

Would you like to get started with digital signage<\/a>? To help you get going, download our free infographic<\/a> with 14 clever ideas to use digital signage for!<\/p>\n\n\n\n

\"download<\/a><\/figure>\n","protected":false},"author":22,"featured_media":2457,"template":"","cat_know_type":[25],"cat_know":[45],"class_list":["post-2455","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-internal-communication"],"acf":[],"yoast_head":"A Guideline to Great Content for Digital Signage: Part 3<\/title>\n<meta name=\"description\" content=\"We\u2019re back with the third and last part of our guideline to great content for your digital signage channels!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guideline to Great Content for Your Digital Signage Channels: Part 3\" \/>\n<meta property=\"og:description\" content=\"We\u2019re back with the third and last part of our guideline to great content for your digital signage channels!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3\" \/>\n<meta property=\"og:site_name\" content=\"netpresenter.com\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T10:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01-healthcare-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3840\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3\",\"url\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3\",\"name\":\"A Guideline to Great Content for Digital Signage: Part 3\",\"isPartOf\":{\"@id\":\"https:\/\/www.netpresenter.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01-healthcare-header.png\",\"datePublished\":\"2020-01-02T23:00:00+00:00\",\"dateModified\":\"2024-04-12T10:05:14+00:00\",\"description\":\"We\u2019re back with the third and last part of our guideline to great content for your digital signage channels!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#primaryimage\",\"url\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01-healthcare-header.png\",\"contentUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01-healthcare-header.png\",\"width\":3840,\"height\":1200,\"caption\":\"01-healthcare-header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.netpresenter.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge Center\",\"item\":\"https:\/\/www.netpresenter.com\/knowledge-center\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Guideline to Great Content for Your Digital Signage Channels: Part 3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.netpresenter.com\/#website\",\"url\":\"https:\/\/www.netpresenter.com\/\",\"name\":\"netpresenter.com\",\"description\":\"Employees informed, engaged, productive, and safe\",\"publisher\":{\"@id\":\"https:\/\/www.netpresenter.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.netpresenter.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.netpresenter.com\/#organization\",\"name\":\"Netpresenter\",\"url\":\"https:\/\/www.netpresenter.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png\",\"contentUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png\",\"width\":1200,\"height\":900,\"caption\":\"Netpresenter\"},\"image\":{\"@id\":\"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/\"}}]}<\/script>","yoast_head_json":{"title":"A Guideline to Great Content for Digital Signage: Part 3","description":"We\u2019re back with the third and last part of our guideline to great content for your digital signage channels!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3","og_locale":"en_US","og_type":"article","og_title":"A Guideline to Great Content for Your Digital Signage Channels: Part 3","og_description":"We\u2019re back with the third and last part of our guideline to great content for your digital signage channels!","og_url":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3","og_site_name":"netpresenter.com","article_modified_time":"2024-04-12T10:05:14+00:00","og_image":[{"width":3840,"height":1200,"url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01-healthcare-header.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3","url":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3","name":"A Guideline to Great Content for Digital Signage: Part 3","isPartOf":{"@id":"https:\/\/www.netpresenter.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#primaryimage"},"image":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#primaryimage"},"thumbnailUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01-healthcare-header.png","datePublished":"2020-01-02T23:00:00+00:00","dateModified":"2024-04-12T10:05:14+00:00","description":"We\u2019re back with the third and last part of our guideline to great content for your digital signage channels!","breadcrumb":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#primaryimage","url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01-healthcare-header.png","contentUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01-healthcare-header.png","width":3840,"height":1200,"caption":"01-healthcare-header"},{"@type":"BreadcrumbList","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-digital-signage-channels-part-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.netpresenter.com\/"},{"@type":"ListItem","position":2,"name":"Knowledge Center","item":"https:\/\/www.netpresenter.com\/knowledge-center"},{"@type":"ListItem","position":3,"name":"A Guideline to Great Content for Your Digital Signage Channels: Part 3"}]},{"@type":"WebSite","@id":"https:\/\/www.netpresenter.com\/#website","url":"https:\/\/www.netpresenter.com\/","name":"netpresenter.com","description":"Employees informed, engaged, productive, and safe","publisher":{"@id":"https:\/\/www.netpresenter.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.netpresenter.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.netpresenter.com\/#organization","name":"Netpresenter","url":"https:\/\/www.netpresenter.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png","contentUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png","width":1200,"height":900,"caption":"Netpresenter"},"image":{"@id":"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/2455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/types\/knowledge"}],"author":[{"embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/users\/22"}],"version-history":[{"count":1,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/2455\/revisions"}],"predecessor-version":[{"id":17429,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/2455\/revisions\/17429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/media\/2457"}],"wp:attachment":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/media?parent=2455"}],"wp:term":[{"taxonomy":"cat_know_type","embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/cat_know_type?post=2455"},{"taxonomy":"cat_know","embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/cat_know?post=2455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}