{"id":2454,"date":"2019-12-27T14:21:00","date_gmt":"2019-12-27T13:21:00","guid":{"rendered":"https:\/\/www.netpresenter.com\/knowledge-center\/a-guideline-to-great-content-for-your-digital-signage-channels-part-2"},"modified":"2024-01-03T15:42:35","modified_gmt":"2024-01-03T14:42:35","slug":"a-guideline-to-great-content-for-your-digital-signage-channels-part-2","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-2","title":{"rendered":"A Guideline to Great Content for Your Digital Signage Channels: Part 2"},"content":{"rendered":"\n

<\/path><\/svg><\/span><\/span>Estimated reading time: <\/span>5<\/span> minutes<\/span><\/p>\n\n\n\n

Remember we told you that finding the right hardware is not necessarily the hardest part of setting up digital signage (and you got a bit nervous when you found out)? Remember us promising to assist you in deciding where to best publish the most relevant content, introducing COPE and CARE? And remember you rushing to identify target groups in your organization? If not, read our blog<\/a> to catch up. All up to speed? Excellent!<\/strong><\/p>\n\n\n\n

On to the next question:<\/p>\n\n\n\n

What do you want to achieve with your digital signage content?<\/strong><\/h2>\n\n\n\n

If you\u2019re setting up digital signage, you\u2019re not just doing it to make your office look cool (though it definitely will!). Think of what you want to accomplish with your messages. To start, we have identified the four main intentions why organisations share content with their staff. To make it easy on you, we came up with a fitting acronym: TEAM.<\/p>\n\n\n\n

Train:<\/strong><\/h2>\n\n\n\n

As we\u2019ve written before<\/a>: employee training is the cornerstone of effective management. However, studies show that people will forget about 90 percent of what they\u2019ve learned within a month. That is, if the information isn\u2019t brought to their attention repeatedly upon completion of the training. The solution to this: digital signage!<\/p>\n\n\n\n

COPE<\/p>\n\n\n\n

Sometimes, your entire staff will benefit from the same training. For example, cybersecurity training is relevant to everyone in your organization. With digital signage, you can repeatedly show chunks of your employees\u2019 training through your Corporate Channel to make sure they remember the things they\u2019ve been taught.<\/p>\n\n\n\n

CARE<\/p>\n\n\n\n

The same applies to your CARE channels. Use digital signage to constantly share bits of department-specific training to the attention of your workers. For example, new safety regulations for your local factory hall.<\/p>\n\n\n\n

\"mobile-app-invitation-coworkers-cocktails-collage\"<\/figure>\n\n\n\n

Enlighten (or inform):<\/strong><\/p>\n\n\n\n

There\u2019s information that\u2019s relevant to your entire staff and there\u2019s information that\u2019s only relevant to certain departments or even people at your organization. Make sure you don\u2019t distract employees with information they don\u2019t need. Here are some ideas on separating your COPE from your CARE:<\/p>\n\n\n\n

COPE<\/p>\n\n\n\n

This is the information you share with all your employees using your Corporate Channel. This is need-to-know information for your entire staff like company internal news, reminders and announcements. In the unforeseen case your systems are down, for example, this is the channel to inform all your staff through.<\/p>\n\n\n\n

CARE<\/p>\n\n\n\n

Employees with different daily tasks won\u2019t necessarily need the same information. Try to think of what\u2019s relevant to either someone in marketing, for example, or someone in the factory hall. We\u2019re talking changed regulations for certain divisions, procedure updates, important deadlines, branch office news or special visitors.<\/p>\n\n\n\n

Assist: <\/strong><\/h2>\n\n\n\n

To make your employees\u2019 lives a bit easier every day, you can use your content to assist them with their daily tasks.<\/p>\n\n\n\n

COPE<\/p>\n\n\n\n

To help your staff find important information, redirect them to further information on (for example) SharePoint by showing them where to find the info. Summarize your messages using bullet points so your employees know what the info is about. Then tell them where they can go for further information. This way, your employees aren\u2019t all over the place searching for important news.<\/p>\n\n\n\n

CARE<\/p>\n\n\n\n

Show things your staff needs to remember, like a calendar to highlight important dates, events or meetings. If your employees won\u2019t have to remember small things themselves, they\u2019ll be able to focus on the important stuff: their daily tasks. Publish traffic updates to make your employees\u2019 days more productive – they\u2019ll be able to choose to leave the office now or do some more work until there are no more traffic jams.<\/p>\n\n\n\n

\"screensaver<\/a><\/strong><\/h2>\n\n\n\n

Motivate: <\/strong><\/h2>\n\n\n\n

At this time of year, most of us aren\u2019t dreaming of working hard \u2013 we\u2019re dreaming of a white Christmas. So, a little motivation on a grey Monday morning never hurt anyone!<\/p>\n\n\n\n

COPE<\/p>\n\n\n\n

Trying to motivate all your employees? Connect Power BI<\/a> to your screens to show a KPI dashboard (you can do this with Netpresenter!). Show news mentions, company milestones, client satisfaction ratings, company targets, inspirational quotes or competitors\u2019 social media accounts; these are all great motivators.<\/p>\n\n\n\n

CARE<\/p>\n\n\n\n

Highlight office achievements, employee achievements or small victories. Publish things happening on site that day: someone\u2019s birthday (you can plan these ahead, so no-one\u2019ll be forgotten!) or work anniversary. Studies<\/a> show gamification is also a great way to engage and motivate your employees.<\/p>\n\n\n\n

Next time you\u2019re creating content for your digital signage, think of TEAM<\/strong>. In the meantime, stay tuned for the last part of our guideline, next week!<\/p>\n\n\n\n

Would you like to get started with digital signage<\/a>? Contact us for a free demo<\/a>. Or download the free infographic<\/a> to get started with digital signage.<\/p>\n\n\n\n

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