{"id":2433,"date":"2019-12-17T14:21:00","date_gmt":"2019-12-17T13:21:00","guid":{"rendered":"https:\/\/www.netpresenter.com\/knowledge-center\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1"},"modified":"2023-12-01T12:12:19","modified_gmt":"2023-12-01T11:12:19","slug":"a-guideline-to-great-content-for-your-digital-signage-channels-part-1","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1","title":{"rendered":"A Guideline to Great Content for Your Digital Signage Channels: Part 1"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">4<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p><strong>When setting up digital signage, the hardest part is the <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/how-to-choose-the-best-screens-for-digital-signage\" target=\"_blank\" rel=\"noopener noreferrer\">hardware<\/a>. You\u2019re just one technical nightmare away from well-informed employees and customers. Once that\u2019s up and running, all there\u2019s left to do is creating marvelous content. You simply broadcast the same content throughout the entire organization. Right?<\/strong><\/p>\n\n\n\n<p><strong>Wrong. Because Joey from marketing will just be distracted from his work if he\u2019s shown the new safety regulations that apply on Kate\u2019s daily job in the factory hall. And in the offices that regularly get customer visits, your screens should probably show different content as well.<\/strong><\/p>\n\n\n\n<p>To easily broadcast messages to all your staff members, digital signage allows you to set up screens from any location into the same content management system. But luckily for you (and Joey and Kate), digital signage also allows you to have different content for different offices, all combined under one network.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/02_narrowcasting_easy_distribute.jpg\"><img decoding=\"async\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/02_narrowcasting_easy_distribute.jpg\" alt=\"Easy distribution digital signage content\" class=\"wp-image-32703\"\/><\/a><\/figure>\n\n\n\n<p>If you now feel like you need some assistance on deciding what content to publish through your corporate channel and what to publish in local offices, we\u2019re here to help you step-by-step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cope-and-care\"><strong>COPE and CARE<\/strong><\/h2>\n\n\n\n<p>The terms COPE and CARE have originated from social media, but we\u2019re using them to help you publish the right message in the right place. COPE content, Create Once and Publish Everywhere, is the content you broadcast throughout the entire organization from your corporate channel. You create it, you publish it, and all your employees are in the loop instantaneously. There\u2019s also the content that shouldn\u2019t be published through your corporate channel, as it covers only the information that is relevant for certain employees. This is CARE content: Create And Recreate Every time. But how to separate COPE from CARE?<\/p>\n\n\n\n<p>You should ask yourself a couple of questions to determine what your COPE content is and what content you would likely consider to be CARE. We\u2019ll start off easy (small steps make big change!) with just one important question you can work on for now:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-will-see-the-content-published-to-your-digital-signage-displays\"><strong>Who will see the content published to your digital signage displays?<\/strong><\/h2>\n\n\n\n<p>Thinking about your audience is a logical place to start. After all, you\u2019re publishing for them. When talking about workplace communication, all employees are your audience. But not all employees are the same, so identifying audience groups might be a smart idea. These are some ideas on grouping target audiences:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-corporate-channel\"><strong>Corporate Channel<\/strong><\/h2>\n\n\n\n<p>This is where you broadcast your finest COPE content. When you start separating your audience into groups, you should always include one organization-wide target audience. Learn more about corporate content in A Guideline to Great Content for your Digital Signage Channels: Part 2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-local-audience\"><strong>Local audience<\/strong><\/h2>\n\n\n\n<p>You can start targeting communication by identifying \u2018local\u2019 groups. These groups can be divided by country, city, branch office or team. In these groups, you drop all your CARE content. You could also subdivide your audience according to the nature of the tasks of specific groups, such as a marketing or a logistics division. Your corporate channel group can be divided in as many local audience target groups as makes sense to you. Learn more about corporate content in A Guideline to Great Content for your Digital Signage Channels: Part 3<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><strong><a href=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/03_narrowcasting_audiences.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32705 size-full\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/03_narrowcasting_audiences.jpg\" alt=\"audiences digital signage content\" width=\"1920\" height=\"900\"><\/a><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customers-or-patients\"><strong>Customers or patients<\/strong><\/h2>\n\n\n\n<p>Don\u2019t forget about your customers or patients! The content you\u2019re going to show to your customers (or patients) is probably different from what you\u2019re sending out to your employees, so include them in your target groups and make sure you keep their content separate.<\/p>\n\n\n\n<p>As you can see, creating target groups is a small step forward. By identifying them and showing them specific content, employees won\u2019t be distracted by information that is of no relevance to them. So, get grouping and get ready for part 2 of our guideline, next week!<\/p>\n\n\n\n<p>Would you like to get started with <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/how-to-get-started-with-digital-signage\" target=\"_blank\" rel=\"noopener noreferrer\">digital signage<\/a>? Contact us for a <a href=\"https:\/\/www.netpresenter.com\/demo\" target=\"_blank\" rel=\"noopener noreferrer\">free demo<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/how-to-get-started-with-digital-signage\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"200\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png\" alt=\"download banner\" class=\"wp-image-10538\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1.png 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-300x64.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-768x163.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-640x136.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-330x70.png 330w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-755x160.png 755w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/05\/download_banner_v1-817x173.png 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n","protected":false},"author":22,"featured_media":2436,"template":"","cat_know_type":[25],"cat_know":[45],"class_list":["post-2433","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-internal-communication"],"acf":[],"yoast_head":"<title>A Guideline to Great Content for Digital Signage: Part 1<\/title>\n<meta name=\"description\" content=\"Need assistance on deciding what content to publish through your corporate channel and what to publish in local offices? We\u2019re here to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guideline to Great Content for Your Digital Signage Channels: Part 1\" \/>\n<meta property=\"og:description\" content=\"Need assistance on deciding what content to publish through your corporate channel and what to publish in local offices? We\u2019re here to help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1\" \/>\n<meta property=\"og:site_name\" content=\"netpresenter.com\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T11:12:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01_narrowcasting_content_header-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1\",\"url\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1\",\"name\":\"A Guideline to Great Content for Digital Signage: Part 1\",\"isPartOf\":{\"@id\":\"https:\/\/www.netpresenter.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01_narrowcasting_content_header-scaled-1.jpg\",\"datePublished\":\"2019-12-17T13:21:00+00:00\",\"dateModified\":\"2023-12-01T11:12:19+00:00\",\"description\":\"Need assistance on deciding what content to publish through your corporate channel and what to publish in local offices? We\u2019re here to help.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#primaryimage\",\"url\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01_narrowcasting_content_header-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01_narrowcasting_content_header-scaled-1.jpg\",\"width\":2560,\"height\":800,\"caption\":\"01_narrowcasting_content_header-scaled\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.netpresenter.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge Center\",\"item\":\"https:\/\/www.netpresenter.com\/knowledge-center\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Guideline to Great Content for Your Digital Signage Channels: Part 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.netpresenter.com\/#website\",\"url\":\"https:\/\/www.netpresenter.com\/\",\"name\":\"netpresenter.com\",\"description\":\"Employees informed, engaged, productive, and safe\",\"publisher\":{\"@id\":\"https:\/\/www.netpresenter.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.netpresenter.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.netpresenter.com\/#organization\",\"name\":\"Netpresenter\",\"url\":\"https:\/\/www.netpresenter.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png\",\"contentUrl\":\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png\",\"width\":1200,\"height\":900,\"caption\":\"Netpresenter\"},\"image\":{\"@id\":\"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/\"}}]}<\/script>","yoast_head_json":{"title":"A Guideline to Great Content for Digital Signage: Part 1","description":"Need assistance on deciding what content to publish through your corporate channel and what to publish in local offices? We\u2019re here to help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1","og_locale":"en_US","og_type":"article","og_title":"A Guideline to Great Content for Your Digital Signage Channels: Part 1","og_description":"Need assistance on deciding what content to publish through your corporate channel and what to publish in local offices? We\u2019re here to help.","og_url":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1","og_site_name":"netpresenter.com","article_modified_time":"2023-12-01T11:12:19+00:00","og_image":[{"width":2560,"height":800,"url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01_narrowcasting_content_header-scaled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1","url":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1","name":"A Guideline to Great Content for Digital Signage: Part 1","isPartOf":{"@id":"https:\/\/www.netpresenter.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#primaryimage"},"image":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#primaryimage"},"thumbnailUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01_narrowcasting_content_header-scaled-1.jpg","datePublished":"2019-12-17T13:21:00+00:00","dateModified":"2023-12-01T11:12:19+00:00","description":"Need assistance on deciding what content to publish through your corporate channel and what to publish in local offices? We\u2019re here to help.","breadcrumb":{"@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#primaryimage","url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01_narrowcasting_content_header-scaled-1.jpg","contentUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2020\/12\/01_narrowcasting_content_header-scaled-1.jpg","width":2560,"height":800,"caption":"01_narrowcasting_content_header-scaled"},{"@type":"BreadcrumbList","@id":"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/a-guideline-to-great-content-for-your-digital-signage-channels-part-1#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.netpresenter.com\/"},{"@type":"ListItem","position":2,"name":"Knowledge Center","item":"https:\/\/www.netpresenter.com\/knowledge-center"},{"@type":"ListItem","position":3,"name":"A Guideline to Great Content for Your Digital Signage Channels: Part 1"}]},{"@type":"WebSite","@id":"https:\/\/www.netpresenter.com\/#website","url":"https:\/\/www.netpresenter.com\/","name":"netpresenter.com","description":"Employees informed, engaged, productive, and safe","publisher":{"@id":"https:\/\/www.netpresenter.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.netpresenter.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.netpresenter.com\/#organization","name":"Netpresenter","url":"https:\/\/www.netpresenter.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png","contentUrl":"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/12\/logo-new.png","width":1200,"height":900,"caption":"Netpresenter"},"image":{"@id":"https:\/\/www.netpresenter.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/types\/knowledge"}],"author":[{"embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/users\/22"}],"version-history":[{"count":2,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/2433\/revisions"}],"predecessor-version":[{"id":16659,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/knowledge\/2433\/revisions\/16659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/media\/2436"}],"wp:attachment":[{"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/media?parent=2433"}],"wp:term":[{"taxonomy":"cat_know_type","embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/cat_know_type?post=2433"},{"taxonomy":"cat_know","embeddable":true,"href":"https:\/\/www.netpresenter.com\/wp-json\/wp\/v2\/cat_know?post=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}