{"id":22090,"date":"2025-07-02T09:36:48","date_gmt":"2025-07-02T07:36:48","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=22090"},"modified":"2025-07-02T12:26:43","modified_gmt":"2025-07-02T10:26:43","slug":"6-steps-to-kickstart-your-employee-communication","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/employee-communication\/6-steps-to-kickstart-your-employee-communication","title":{"rendered":"6 Steps to kickstart your Employee Communication"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">6<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>Effective employee communication is essential to keep your team informed, engaged, productive, and safe. But getting it right takes more than just sending messages\u2014it starts with a clear strategy. Whether you\u2019re improving existing communication or building your approach from the ground up, these six practical steps will help you create structure, deliver the right message to the right people, use the proper channels and achieve actual results.<\/p>\n\n\n\n<p><strong>Looking for the full guide with a more elaborate explanation per step, and 10 communication best practices? <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/employee-communication\/6-steps-to-better-employee-communication\">Download it here for free! <\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-identify-your-goals\">1. Identify Your Goals<\/h2>\n\n\n\n<p>Identifying your communication goals is the first step in building a strong employee communication strategy. Clear goals guide your efforts and keep you aligned with organizational priorities. Most employee communication strategies focus on four key goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informed: Deliver timely and relevant information that enables employees to do their jobs effectively.<\/li>\n\n\n\n<li>Engaged: Create an interactive and participatory environment that builds a sense of community and belonging.<\/li>\n\n\n\n<li>Productive: Minimize information overload and ensure employees can easily access what they need to work efficiently.<\/li>\n\n\n\n<li>Safe: Share urgent updates quickly to protect employees and the organization, especially during crises or emergencies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-select-your-target-group\">2. Select Your Target Group<\/h2>\n\n\n\n<p>Selecting specific employee communication target groups is crucial for ensuring that messages are relevant and well-read. Different audiences within an organization have unique needs and preferences for what information they receive and how they receive it. Tailoring your communication to these groups<br>ensures that the right message reaches the right people in the most impactful way. <\/p>\n\n\n\n<p>Let\u2019s identify your communication target groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Office Employees:\u00a0Everyone who primarily works from a desk in an office environment.<\/li>\n\n\n\n<li>Non-desk Employees: Employees who do not have regular access to computers, such as factory workers and construction workers.<\/li>\n\n\n\n<li>Remote Employees: Those who don\u2019t work in the office and rely heavily on digital communication tools, such as work-from-home staff.<\/li>\n\n\n\n<li>Field Employees: Employees like service technicians and delivery personnel who are often on the move and need timely information.<\/li>\n\n\n\n<li>External Audiences: People such as visitors, patients, and students who require clear and concise information relevant to their interactions with the organization.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-select-the-right-communication-channel\">3. Select the Right Communication Channel<\/h2>\n\n\n\n<p>Now that you have selected your communication goals and target groups, it\u2019s time to choose the right communication channels. Choosing the appropriate communication channel for each target audience is essential for effective communication. Different groups prefer and respond better to different communication channels. By selecting the right channel, you ensure that your messages are received, understood, and acted upon.<\/p>\n\n\n\n<p>Here are the most common communication channels and the groups they are best suited for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TV (Digital Signage): Office employees, non-desk employees and external audiences.<\/li>\n\n\n\n<li>PC (Screensavers, Apps, Lock Screens, Wallpapers): Office employees, remote workers<\/li>\n\n\n\n<li>Mobile Apps: Office employees, non-desk employees, remote workers, field employees<\/li>\n<\/ul>\n\n\n\n<p><strong>(!) The Netpresenter platform offers communication through all these channels &#8211; all managed from one place. Curious how it works? <a href=\"https:\/\/www.netpresenter.com\/tours\/platform-overview\">Take a self-guided tour today! <\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/tours\/platform-overview\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"201\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v1_EN.webp\" alt=\"Try_NP_banner_v1_EN\" class=\"wp-image-21585\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v1_EN.webp 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v1_EN-300x64.webp 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v1_EN-768x164.webp 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v1_EN-640x136.webp 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v1_EN-329x70.webp 329w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v1_EN-751x160.webp 751w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v1_EN-817x174.webp 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-categorize-information\">4. Categorize Information<\/h2>\n\n\n\n<p>Categorizing information is a key component of effective employee communication. That\u2019s why we developed the Netpresenter Communication Principle. The Netpresenter Communication Principle categorizes messages into four quadrants based on their importance and urgency. We highly recommend reviewing your different types of communication and identifying how they fall into these categories.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Critical: Communication with urgent and important information that requires immediate attention.\u00a0<\/li>\n\n\n\n<li>Must Know: Messages in this quadrant are essential but less urgent. They hold significance for the organization and include vital business updates and safety messages.\u00a0<\/li>\n\n\n\n<li>Should Know: Messages that provide convenient, non-critical information. While not highly important, they can occasionally be urgent.<\/li>\n\n\n\n<li>Nice to Know: Communication in this quadrant is non-essential and low priority, including non-critical updates and fun facts.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"580\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/NCP_small_width-1.webp\" alt=\"Information Priority Pyramid Netpresenter\" class=\"wp-image-22367\" style=\"object-fit:cover\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/NCP_small_width-1.webp 499w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/NCP_small_width-1-258x300.webp 258w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/NCP_small_width-1-60x70.webp 60w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/NCP_small_width-1-138x160.webp 138w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-prioritize-communication\">5. Prioritize Communication<\/h2>\n\n\n\n<p>After categorizing your communication efforts, it is crucial to prioritize them. Why? Prioritizing ensures each message receives the appropriate level of exposure, preventing information overload. Follow our Information Priority Pyramid, starting with quadrant 1 (critical), then moving to quadrant 2 (mustknow), quadrant 3 (should-know), and finally quadrant 4 (nice-to-know) to prevent information overload and improve communication effectiveness.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"499\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/Information-Pyramid_small_width-2.webp\" alt=\"Information Priority Pyramid Netpresenter\" class=\"wp-image-22368\" style=\"object-fit:cover\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/Information-Pyramid_small_width-2.webp 499w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/Information-Pyramid_small_width-2-300x300.webp 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/Information-Pyramid_small_width-2-150x150.webp 150w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/Information-Pyramid_small_width-2-70x70.webp 70w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/07\/Information-Pyramid_small_width-2-160x160.webp 160w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-use-the-right-strategies-and-tools-per-quadrant\">6. Use the Right Strategies and Tools per Quadrant<\/h2>\n\n\n\n<p>Effective communication relies not only on categorizing and prioritizing information but also on employing the right strategies and tools to convey messages effectively. By aligning your communication strategy with the importance and urgency of the information, you ensure messages are delivered effectively. The medium is equally crucial. Selecting the appropriate medium for your message and target audience is essential for successful communication. Here\u2019s how to approach each quadrant in the Netpresenter Communication Principle and with which tools:<\/p>\n\n\n\n<p><strong>Quadrant 1. Critical: <\/strong><br>Instantly display and push information through all available channels to ensure widespread distribution.<br>Tools: Digital Signage, Screensaver, Employee App, Push notifications, PC pop-ups, Desktop Ticker, SMS<\/p>\n\n\n\n<p><strong>Quadrant 2. Must Know: <\/strong><br>Repeatedly display information to reinforce visibility, understanding, and retention.<br>Tools: Digital Signage (higher frequency), Screensaver, Quizzes, Employee App, Lock Screen, Wallpaper, Email, Intranet<\/p>\n\n\n\n<p><strong>Quadrant 3. Should know<\/strong>:<br>Display information at the right moment to keep employees engaged and attentive.<br>Tools: Digital Signage (lower frequency), Employee App, Push notifications, PC pop-ups, Ticker, SMS, Instant messaging<\/p>\n\n\n\n<p><strong>Quadrant 4. Nice to Know<\/strong>: <br>Display information occasionally, ensuring it doesn\u2019t compete with more critical messages.<br>Tools: Digital Signage (lower frequency), Employee App, Intranet, Internal Newsletter<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-take-the-next-step\">Ready to take the next step?<\/h2>\n\n\n\n<p>Setting up and implementing an effective employee communication strategy can feel overwhelming\u2014but you don\u2019t have to do it alone. Our communication experts are here to help you translate these six steps into a concrete action plan tailored to your organization\u2019s needs. In just one session, we\u2019ll analyze your current situation, identify quick wins, and help you choose the right tools and channels for maximum impact. <\/p>\n\n\n\n<p><strong>Are you ready? <a href=\"https:\/\/www.netpresenter.com\/talk\">Schedule your free expert session now<\/a> and start improving your employee communication today.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":22,"featured_media":22353,"template":"","cat_know_type":[25],"cat_know":[120],"class_list":["post-22090","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-employee-communication"],"acf":[],"yoast_head":"<title>6 Steps to kickstart your Employee Communication - netpresenter.com<\/title>\n<meta name=\"description\" content=\"Boost employee communication with six practical steps\u2014whether you\u2019re refining your strategy or starting from scratch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netpresenter.com\/knowledge-center\/employee-communication\/6-steps-to-kickstart-your-employee-communication\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Steps to kickstart your Employee Communication\" \/>\n<meta property=\"og:description\" content=\"Boost employee communication with six practical steps\u2014whether you\u2019re refining your strategy or starting from scratch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.netpresenter.com\/knowledge-center\/employee-communication\/6-steps-to-kickstart-your-employee-communication\" \/>\n<meta property=\"og:site_name\" content=\"netpresenter.com\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T10:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2025\/06\/6-Steps-to-kickstart-your-Employee-Communication.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.netpresenter.com\/knowledge-center\/employee-communication\/6-steps-to-kickstart-your-employee-communication\",\"url\":\"https:\/\/www.netpresenter.com\/knowledge-center\/employee-communication\/6-steps-to-kickstart-your-employee-communication\",\"name\":\"6 Steps to kickstart your Employee Communication - 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