{"id":12200,"date":"2022-11-08T13:38:58","date_gmt":"2022-11-08T12:38:58","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=12200"},"modified":"2025-06-11T13:40:23","modified_gmt":"2025-06-11T11:40:23","slug":"the-6-dos-and-donts-of-digital-signage","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/the-6-dos-and-donts-of-digital-signage","title":{"rendered":"The 6 Dos and Don\u2019ts of Digital Signage"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>Displaying digital signage for employee communication is a great way to convey information, increase your reach and engagement, and enliven any (office) environment. But investing in digital signage software isn\u2019t a surefire way to get the most out of your <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/digital-signage\" target=\"_blank\" rel=\"noreferrer noopener\">digital signage<\/a>. Let us help you get started to make your digital signage effective for your business. These are the six dos and don\u2019ts of digital signage!<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-do-focus-on-content-before-anything-else\" data-level=\"2\">Do: focus on content before anything else<\/a><\/li><li><a href=\"#h-do-always-keep-your-content-up-to-date\" data-level=\"2\">Do: always keep your content up to date<\/a><\/li><li><a href=\"#h-do-redirect-your-staff-to-the-full-information\" data-level=\"2\">Do: redirect your staff to the full information<\/a><\/li><li><a href=\"#h-don-t-overdo-it\" data-level=\"2\">Don\u2019t: overdo it<\/a><\/li><li><a href=\"#h-don-t-use-your-digital-signage-as-static-screens\" data-level=\"2\">Don\u2019t: use your digital signage as static screens<\/a><\/li><li><a href=\"#h-don-t-use-too-much-text\" data-level=\"2\">Don\u2019t: use too much text<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-focus-on-content-before-anything-else\">Do: focus on content before anything else<\/h2>\n\n\n\n<p>Now, you\u2019ve got a bunch of eye-catching screens across your buildings, which is clearly beneficial. But it\u2019s only the beginning. Digital signage is only as good as the content it displays. Content is king! Creating high-quality content is a must and the only way to make your digital signage effective and successful.<\/p>\n\n\n\n<p>This means your content should be clean, clear, and well-legible. Choose a large, bold font and make your content stand out by using contrasting colors. For example, use light-colored text on a dark-colored background so your content is more visible from a distance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@netpresenter\/video\/7249677258460384538\" data-video-id=\"7249677258460384538\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@netpresenter\" href=\"https:\/\/www.tiktok.com\/@netpresenter?refer=embed\">@netpresenter<\/a> <p>Discover why safety isn&#8217;t just about the gear, but awareness too! Watch Gary&#8217;s reality check and see how digital signage can enhance safety awareness in your workplace \ud83d\udc40\ud83d\udc77\u200d\u2642\ufe0f\ud83d\udca1 SafetyAwareness SafetyFirst WorkplaceSafety EmployeeCommunications DigitalSignage<\/p> <a target=\"_blank\" title=\"\u266c origineel geluid - Netpresenter - Netpresenter\" href=\"https:\/\/www.tiktok.com\/music\/origineel-geluid-Netpresenter-7249677310587718427?refer=embed\">\u266c origineel geluid &#8211; Netpresenter &#8211; Netpresenter<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-always-keep-your-content-up-to-date\">Do: always keep your content up to date<\/h2>\n\n\n\n<p>There is no rule regarding the tempo at which you should update your digital signage content. However, nobody wants to read yesterday\u2019s newspapers. Consider a schedule that regularly changes up your content to keep it fresh and interesting for your employees \u2013 if it\u2019s new, it will draw attention.<\/p>\n\n\n\n<p>If the information is important and must be displayed for an extended period, combining the initial message with other content that complements the original information can be worthwhile. This can help keep your staff\u2019s attention on the message and continuously highlight the important information you wish to convey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-redirect-your-staff-to-the-full-information\">Do: redirect your staff to the full information<\/h2>\n\n\n\n<p>We\u2019re all busy, attention spans are short, and nobody\u2019s got time to read paragraphs and paragraphs of information. Keeping it short and sweet is an effective way to reach staff, visitors, and customers. Cut to the chase and provide quick information to accommodate these needs.<\/p>\n\n\n\n<p>And if you can\u2019t, summarize the information, put it on your digital signage screens, and redirect staff to the complete information on your intranet, an employee app with an output for <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/mobile-app\" target=\"_blank\" rel=\"noreferrer noopener\">mobile<\/a> and <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/desktop-app\" target=\"_blank\" rel=\"noreferrer noopener\">desktop<\/a>, or an e-mail. Pro tip: <a href=\"https:\/\/ss-usa.s3.amazonaws.com\/c\/308479512\/media\/1661633c29b9f292009661134822223\/QR%20Code%20Template%20Pack%202022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">add a QR code<\/a> to any slides linked to additional information. Your employees can scan it with their smartphones and will be redirected to the right information. Zero extra effort!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-1024x683.jpg\" alt=\"QR codes for digital signage\" class=\"wp-image-12007\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-2048x1366.jpg 2048w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-1920x1281.jpg 1920w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-240x160.jpg 240w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/10\/Header_QR_Template_Pack_EN-817x545.jpg 817w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-overdo-it\">Don\u2019t: overdo it<\/h2>\n\n\n\n<p>Though digital signage gives content creators some creative freedom, don\u2019t go overboard. Graphics, colors, videos, or moving images such as GIFs will surely draw attention to your message. However, too much won\u2019t do justice to your message or digital signage screens. Try to keep it easy to read and match your digital signage slides\u2019 design to your corporate\u2019s brand identity to ensure recognition and consistency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-use-your-digital-signage-as-static-screens\">Don\u2019t: use your digital signage as static screens<\/h2>\n\n\n\n<p>The strong suit of digital signage is that it\u2019s dynamic, so make sure to use that important feature to help draw attention to the information displayed. Ensure your screens always have multiple messages in a carousel, so your screens aren\u2019t static \u2013 you may as well simply put up posters if you do.<\/p>\n\n\n\n<p>GIFs and videos are also great ways to draw attention to specific or more important messages, as the movement will draw attention to your display.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-use-too-much-text\">Don\u2019t: use too much text<\/h2>\n\n\n\n<p>Trying to communicate as much information as possible through your digital signage screens may be tempting. Don\u2019t! Less is more when it comes to digital signage content. We recommend a maximum of 300 characters; people can read this amount of text in about 20 seconds.<\/p>\n\n\n\n<p>Pro tip: read your text, time how long it takes you to finish reading, add 3 seconds, and consider if this is too much text to read while quickly passing by. If the screen is too busy, your employees won\u2019t see what it is you\u2019re actually trying to communicate, which completely defeats your purpose.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-1024x683.jpg\" alt=\"Improve Employee Engagement\" class=\"wp-image-6778\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-2048x1366.jpg 2048w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-1920x1281.jpg 1920w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/09\/digital-signage-personal-message-ceo-person-en-817x545.jpg 817w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Need some inspiration for your digital signage content? Download our guide for <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/38-awesome-employee-communication-content-ideas\">38 awesome employee communication content ideas<\/a>. Want to get started with digital signage? Get in touch with our consultants; they are happy to look at your situation and show you everything Netpresenter has to offer in a free 30-minute demo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/tours\/digital-signage\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"201\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN.webp\" alt=\"Try_it_yourself_banner_v2_EN\" class=\"wp-image-21584\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN.webp 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-300x64.webp 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-768x164.webp 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-640x136.webp 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-329x70.webp 329w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-751x160.webp 751w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-817x174.webp 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n    <div class=\"faq-section is-block\">\n        <div class=\"faq-list-box\">\n            <div class=\"faq-list\">\n                                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What is digital signage?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>It refers to display technologies such as TV screens or LED Walls to distribute information to reach predefined target groups. It can be used to communicate text and graphics with customers and visitors or employees. It usually concerns the information for a particular target group, in contrast to, for example, a television broadcast that reaches as large a group as possible.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What is a digital signage player?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Digital Signage Player is a small piece of playback software installed on a computer that is connected to a TV on which you wish to display your content.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do you also have tips for Digital Signage content?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Of course we do! Download our free infographic <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/14-clever-ideas-to-use-digital-signage-for\">\u201914 clever ideas to use digital signage for\u2019<\/a><\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How is pricing calculated?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Our pricing is based on the tools you want to use and the number of employees or devices you want to reach. Whether you start with a single tool or combine multiple ones, our modular pricing offers maximum flexibility so you only pay for what you truly need. To further enhance your platform&#8217;s capabilities, optional premium add-ons are available and can be included in your pricing.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do I need to schedule a demo to try Netpresenter?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>No need to wait for a live demo \u2014 just take the self-guided tour at your convenience. It&#8217;s quick, clear, and available 24\/7.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">When should I take a Guided Tour instead of requesting a demo?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Guided Tour is ideal when:<\/p>\n<ul>\n<li>You want a quick, on-demand overview without scheduling a meeting.<\/li>\n<li>You are early in the decision-making process and exploring solutions.<\/li>\n<li>You want to share an internal preview of the software with colleagues or stakeholders.<\/li>\n<\/ul>\n<p>Or schedule a personalized free 30-minute <a href=\"https:\/\/www.netpresenter.com\/demo\">demo<\/a> with one of our consultants to discover the power of our platform. They would love to show you everything Netpresenter has to offer.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"author":6,"featured_media":12202,"template":"","cat_know_type":[25],"cat_know":[105],"class_list":["post-12200","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-platform"],"acf":[],"yoast_head":"<title>The 6 Dos and Don\u2019ts of Digital Signage - netpresenter.com<\/title>\n<meta name=\"description\" content=\"Investing in digital signage doesn&#039;t necessarily mean it will be effective. 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