{"id":11730,"date":"2022-09-14T12:30:00","date_gmt":"2022-09-14T10:30:00","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=11730"},"modified":"2025-06-11T13:37:35","modified_gmt":"2025-06-11T11:37:35","slug":"5-common-digital-signage-misconceptions-debunked","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/5-common-digital-signage-misconceptions-debunked","title":{"rendered":"5 Common Digital Signage Misconceptions Debunked"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">6<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>If you\u2019ve been looking into <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/digital-signage\" target=\"_blank\" rel=\"noreferrer noopener\">digital signage solutions<\/a>, you probably know of all the benefits digital signage has by now. However, if you haven\u2019t implemented it in your organization, that\u2019s most likely due to a combination of misconceptions. We\u2019re here to set the record straight and debunk some common digital signage misconceptions.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-misconception-1-digital-signage-costs-too-much\" data-level=\"2\">Misconception 1: Digital signage costs too much<\/a><\/li><li><a href=\"#h-misconception-2-creating-content-is-labor-intensive\" data-level=\"2\">Misconception 2: Creating content is labor intensive<\/a><\/li><li><a href=\"#h-misconception-3-managing-content-and-keeping-it-up-to-date-is-difficult\" data-level=\"2\">Misconception 3: Managing content and keeping it up to date is difficult<\/a><\/li><li><a href=\"#h-misconception-4-installation-will-be-too-complicated\" data-level=\"2\">Misconception 4: installation will be too complicated<\/a><\/li><li><a href=\"#h-misconception-5-it-won-t-look-good-or-professional\" data-level=\"2\">Misconception 5: it won\u2019t look good or professional<\/a><\/li><li><a href=\"#h-bringing-digital-signage-into-your-organization\" data-level=\"2\">Bringing digital signage into your organization<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-misconception-1-digital-signage-costs-too-much\">Misconception 1: Digital signage costs too much<\/h2>\n\n\n\n<p>This may be a big fear for organizations: digital signage is too expensive. If you do it right, it may look expensive. However, with the right solution, it doesn\u2019t have to be as expensive as it looks!<\/p>\n\n\n\n<p>Netpresenter starts at a low monthly commitment. A high-performance solution can be had for a reasonable sum, as digital signage no longer requires expensive equipment. You can use the hardware you already own! Not just TV screens: <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/corporate-screensaver\" target=\"_blank\" rel=\"noreferrer noopener\">desktop or laptop screens<\/a> across your organization can be used for corporate digital signage.<\/p>\n\n\n\n<p>Our platform enables you to turn literally every and any screen in your organization into an effective digital signage solution, which means there\u2019s no need to spend thousands of dollars on hardware. Your digital signage will still look high-end, but it doesn\u2019t come with the expected price tag.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-1024x683.jpg\" alt=\"targeting power bi\" class=\"wp-image-6208\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-1024x683.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-300x200.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-768x512.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-1536x1025.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-640x427.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-105x70.jpg 105w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en-817x545.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/digital-signage-power-bi-dashboard-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-misconception-2-creating-content-is-labor-intensive\">Misconception 2: Creating content is labor intensive<\/h2>\n\n\n\n<p>Perhaps the biggest myth of all! Creating content, keeping it up to date, and managing it may sound like a lot of work. And granted, it can be if you don\u2019t know where to start, are uninspired, have no examples, and don\u2019t know what your audience groups need.<\/p>\n\n\n\n<p>However, modern digital signage solutions are user-friendly, and changes can be made in minutes. Our digital signage solution comes with <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/our-5-best-digital-signage-templates\" target=\"_blank\" rel=\"noreferrer noopener\">template packs<\/a> for a variety of topics. We offer guides and other inspirational resources for digital signage content, as well as tips on making your digital signage content the most effective and appealing to your audience (a.k.a. <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/these-10-tips-will-make-you-content-king\" target=\"_blank\" rel=\"noreferrer noopener\">how to crown yourself Content King<\/a>).<\/p>\n\n\n\n<p>Additionally, we offer <a href=\"https:\/\/www.netpresenter.com\/platform\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\">various integrations<\/a> with your existing tools. The integrations will automatically extract content from the tools your staff already use, such as <a href=\"https:\/\/www.netpresenter.com\/platform\/integrations\/sharepoint\" target=\"_blank\" rel=\"noreferrer noopener\">SharePoint<\/a> and <a href=\"https:\/\/www.netpresenter.com\/platform\/integrations\/power-bi\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a>, or your social media pages. The platform also enables you to make automations, which generate messages for your digital signage screens by extracting content from third-party sources. Think of industry news, weather forecasts, traffic information, or subway schedules.<\/p>\n\n\n\n<p>Creating content will obviously still result in some work for your IC department. But we\u2019re one hundred percent sure that, once they\u2019re comfortable using Netpresenter, it will result in less work and more productive IC teams than you had before!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-misconception-3-managing-content-and-keeping-it-up-to-date-is-difficult\">Misconception 3: Managing content and keeping it up to date is difficult<\/h2>\n\n\n\n<p>Quite the opposite, actually. Modern digital signage platforms and their CMS are usually highly intuitive to use and easy to navigate. Features like scheduling and targeting allow you to keep content relevant and up to date for your audience groups.<\/p>\n\n\n\n<p>Netpresenter is, as <a href=\"https:\/\/www.g2.com\/products\/netpresenter-netpresenter\/reviews\/netpresenter-review-5069430\" target=\"_blank\" rel=\"noreferrer noopener\">our customers agree<\/a>, \u2018intuitive to use\u2019. <a href=\"https:\/\/www.g2.com\/products\/netpresenter-netpresenter\/reviews\/netpresenter-review-5147380\" target=\"_blank\" rel=\"noreferrer noopener\">Our customers say<\/a> they have trained \u2018a group of internal publishers to use it in less than 30 minutes\u2019, so managing your comms isn\u2019t difficult. When you first start using Netpresenter, our consultants and IT Support team will teach you how to use and manage the CMS, so you can immediately start creating and managing content.<\/p>\n\n\n\n<p>Content can be made in batches and scheduled months ahead with our scheduling feature. This means you won\u2019t have to worry about creating it at the very last moment \u2013 but it also enables you to create, publish or edit messages in real-time. This can all be done by a single person without prior experience and without interference from your IT department.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en-1024x576.jpg\" alt=\"digital signage personal message ceo sharepoint\" class=\"wp-image-6396\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en-1024x576.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en-300x169.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en-768x432.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en-1536x864.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en-640x360.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en-124x70.jpg 124w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en-817x460.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/08\/digital-signage-personal-message-ceo-sharepoint-en.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-misconception-4-installation-will-be-too-complicated\">Misconception 4: installation will be too complicated<\/h2>\n\n\n\n<p>A common misconception: installation and roll-out of your digital signage solution will be very complicated, and IT Support is needed constantly to keep your digital signage up and running. This may have been the case when digital signage first came on the market, but modern digital signage solutions have evolved to be straightforward to install.<\/p>\n\n\n\n<p>For example, with the Netpresenter digital signage solution, installation and roll-out will happen in one to three days (depending on your organization\u2019s specific wishes and the features, tools, and integrations you would like to use). After that, you will be able to manage the platform all by yourself. Read more about how to get started with digital signage in <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/getting-started-with-a-small-form-factor-pc-for-digital-signage\" target=\"_blank\" rel=\"noreferrer noopener\">this blog<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-misconception-5-it-won-t-look-good-or-professional\">Misconception 5: it won\u2019t look good or professional<\/h2>\n\n\n\n<p>Some organizations believe they can\u2019t have visually appealing digital signage without involving the graphic design department. Or worse, they don\u2019t have a graphic design department, so they can\u2019t have professional-looking digital signage.<\/p>\n\n\n\n<p>Wrong! When you use a modern <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\">communication platform<\/a> like Netpresenter, it comes with premade templates that are made to make your digital signage look professional and visually appealing. Our premade templates can be adjusted to your liking, but they will always help you achieve that WOW effect you need to draw your staff\u2019s and visitors\u2019 attention.<\/p>\n\n\n\n<p>All you need to do is upload a video, visual, or photo (or choose one from the Free Stock Images library or implemented Giphy library), add a title and text, choose a template, and publish. It will look like your graphic design department just made it when really anybody inside your organization can do it. Now, that\u2019s what you were looking for, right?! Best of all: we use your logo, colors, and fonts for a professional and branded experience for every user.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@netpresenter\/video\/7249677258460384538\" data-video-id=\"7249677258460384538\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@netpresenter\" href=\"https:\/\/www.tiktok.com\/@netpresenter?refer=embed\">@netpresenter<\/a> <p>Discover why safety isn&#8217;t just about the gear, but awareness too! Watch Gary&#8217;s reality check and see how digital signage can enhance safety awareness in your workplace \ud83d\udc40\ud83d\udc77\u200d\u2642\ufe0f\ud83d\udca1 SafetyAwareness SafetyFirst WorkplaceSafety EmployeeCommunications DigitalSignage<\/p> <a target=\"_blank\" title=\"\u266c origineel geluid - Netpresenter - Netpresenter\" href=\"https:\/\/www.tiktok.com\/music\/origineel-geluid-Netpresenter-7249677310587718427?refer=embed\">\u266c origineel geluid &#8211; Netpresenter &#8211; Netpresenter<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bringing-digital-signage-into-your-organization\">Bringing digital signage into your organization<\/h2>\n\n\n\n<p>Digital signage is genuinely more manageable and less expensive than most organizations believe. We think your organization would seriously benefit from digital signage. Don\u2019t believe us? Read these <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/10-reasons-why-your-organization-needs-a-digital-signage-solution\" target=\"_blank\" rel=\"noreferrer noopener\">10 reasons why your organization needs a digital signage solution<\/a>, download our guide on <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/how-to-get-started-with-digital-signage\" target=\"_blank\" rel=\"noreferrer noopener\">how to get started with digital signage<\/a>, or <a href=\"https:\/\/www.netpresenter.com\/talk\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch<\/a> with one of our consultants. They would love to discuss all your concerns with you and show you how our digital signage solution works in a <a href=\"https:\/\/www.netpresenter.com\/demo\" target=\"_blank\" rel=\"noreferrer noopener\">free 30-minute demo<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/tours\/digital-signage\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"201\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN.webp\" alt=\"Try_it_yourself_banner_v2_EN\" class=\"wp-image-21584\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN.webp 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-300x64.webp 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-768x164.webp 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-640x136.webp 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-329x70.webp 329w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-751x160.webp 751w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2022\/11\/Try_It_Yourself_banner_v3_EN-817x174.webp 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n    <div class=\"faq-section is-block\">\n        <div class=\"faq-list-box\">\n            <div class=\"faq-list\">\n                                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What is digital signage?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>It refers to display technologies such as TV screens or LED Walls to distribute information to reach predefined target groups. It can be used to communicate text and graphics with customers and visitors or employees. It usually concerns the information for a particular target group, in contrast to, for example, a television broadcast that reaches as large a group as possible.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">What is a digital signage player?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Digital Signage Player is a small piece of playback software installed on a computer that is connected to a TV on which you wish to display your content.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do you also have tips for Digital Signage content?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Of course we do! Download our free infographic <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/internal-communication\/14-clever-ideas-to-use-digital-signage-for\">\u201914 clever ideas to use digital signage for\u2019<\/a><\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">How is pricing calculated?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>Our pricing is based on the tools you want to use and the number of employees or devices you want to reach. Whether you start with a single tool or combine multiple ones, our modular pricing offers maximum flexibility so you only pay for what you truly need. To further enhance your platform&#8217;s capabilities, optional premium add-ons are available and can be included in your pricing.<\/p>\n            <\/span>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">Do I need to schedule a demo to try Netpresenter?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>No need to wait for a live demo \u2014 just take the self-guided tour at your convenience. It&#8217;s quick, clear, and available 24\/7.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <div class=\"faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n        <h4 class=\"faq-question\" itemprop=\"name\">When should I take a Guided Tour instead of requesting a demo?<\/h4>\n        <div class=\"faq-answer nmp-last-el\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n            <span itemprop=\"text\">\n                <p>A Guided Tour is ideal when:<\/p>\n<ul>\n<li>You want a quick, on-demand overview without scheduling a meeting.<\/li>\n<li>You are early in the decision-making process and exploring solutions.<\/li>\n<li>You want to share an internal preview of the software with colleagues or stakeholders.<\/li>\n<\/ul>\n<p>Or schedule a personalized free 30-minute <a href=\"https:\/\/www.netpresenter.com\/demo\">demo<\/a> with one of our consultants to discover the power of our platform. They would love to show you everything Netpresenter has to offer.<\/p>\n            <\/span>\n                            <div class=\"sol-btn-wrap\">\n                                <a class=\"btn\" target=\"_blank\" href=\"https:\/\/www.netpresenter.com\/tours\"><span>To the guided tours<\/span><\/a>\n                                                                    <\/div>\n                    <\/div>\n    <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"author":3,"featured_media":11731,"template":"","cat_know_type":[25],"cat_know":[105],"class_list":["post-11730","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-platform"],"acf":[],"yoast_head":"<title>5 Common Digital Signage Misconceptions Debunked - netpresenter.com<\/title>\n<meta name=\"description\" content=\"Looking into digital signage but still unsure about implementing it? 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