{"id":11069,"date":"2022-07-27T17:53:32","date_gmt":"2022-07-27T15:53:32","guid":{"rendered":"https:\/\/www.netpresenter.com\/?post_type=knowledge&#038;p=11069"},"modified":"2024-04-11T14:56:08","modified_gmt":"2024-04-11T12:56:08","slug":"7-tips-to-grab-your-busy-workforces-attention","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/knowledge-center\/information-overload\/7-tips-to-grab-your-busy-workforces-attention","title":{"rendered":"7 Tips to Grab Your Busy Workforce\u2019s Attention"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">6<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<p>Reliable communications are necessary to ensure your organization works like a well-oiled machine. But when everyone\u2019s so busy all day, how do you draw their attention to your messages? We\u2019ve got seven tips to grab your busy workforce\u2019s attention. Keep reading to get (and keep!) the spotlight.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-1-tailor-your-tools-to-your-audience\" data-level=\"2\">1. Tailor your tools to your audience<\/a><\/li><li><a href=\"#h-2-tailor-your-content-to-your-audience\" data-level=\"2\">2. Tailor your content to your audience<\/a><\/li><li><a href=\"#h-3-make-your-content-visual\" data-level=\"2\">3. Make your content visual<\/a><\/li><li><a href=\"#h-4-reinforce-without-disrupting\" data-level=\"2\">4. Reinforce without disrupting<\/a><\/li><li><a href=\"#h-5-keep-it-relevant\" data-level=\"2\">5. Keep it relevant<\/a><\/li><li><a href=\"#h-6-make-use-of-storytelling\" data-level=\"2\">6. Make use of storytelling<\/a><\/li><li><a href=\"#h-7-capture-instant-attention\" data-level=\"2\">7. Capture instant attention<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-tailor-your-tools-to-your-audience\" style=\"font-size:19px\">1. Tailor your tools to your audience<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.crn.com\/slide-shows\/channel-programs\/from-baby-boomers-to-gen-x-to-millennials-to-gen-z-here-s-how-it-leaders-can-leverage-each-generation-s-strengths?itc=refresh\" target=\"_blank\" rel=\"noreferrer noopener\">Today\u2019s workforce<\/a> is 25 percent baby boomers, 33 percent Gen X, 35 percent millennials, and 5 percent Gen Z. A lot of generations to inform and engage all at once! Drawing each generation\u2019s attention may involve different channels, as people and generations may have different preferences. Some may still like paper posters, some will prefer email or the intranet, and others love a mobile-first approach.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\" target=\"_blank\" rel=\"noreferrer noopener\">multichannel employee communication<\/a> strategy caters to everyone\u2019s needs and preferences, as it uses multiple channels such as digital signage, desktops and laptops, and smartphones and tablets. It can tie in other channels like intranet by integrating with existing tools such as SharePoint or can redirect employees to a lengthier message on an intranet by adding a hyperlink. It allows every generation to consume information from their preferred medium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-tailor-your-content-to-your-audience\" style=\"font-size:19px\">2. Tailor your content to your audience<\/h2>\n\n\n\n<p>If you have a multi-generational workforce, creating your message in a variety of formats may help you get the information to more people. Like they prefer certain communication channels, they may also prefer certain types of content. For example, baby boomers may prefer longer articles, millennials might rather read short, tweet-like messages, whereas Gen Z may favor the video content they see on their favorite social media channels such as TikTok and Instagram.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/www.netpresenter.com\/employee-communication-platform\">employee communications platform<\/a> is an ideal vehicle for all sorts of content. You can publish videos and show them with or without sound on screensavers, digital signage, or on employees\u2019 smartphones. Our platform was designed to force content creators to create short messages that can be read in about 20 seconds. Longer articles can be posted on our Desktop or Mobile App or, for example, on your intranet. A hyperlink or button will redirect staff to the full item. This way, you cater to everyone\u2019s wishes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-make-your-content-visual\" style=\"font-size:19px\">3. Make your content visual<\/h2>\n\n\n\n<p>Visual communication is a super powerful way to inform your employees. The idea behind this is simple: humans are <a href=\"https:\/\/www.seyens.com\/humans-are-visual-creatures\/\" target=\"_blank\" rel=\"noreferrer noopener\">naturally visual creatures<\/a>. We respond better to visual information and process it better than any other type of information. It draws attention and is, therefore, an important factor of our platform.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\" target=\"_blank\" rel=\"noreferrer noopener\">versatile communication tools<\/a> are designed to include lots of space for visuals like images, diagrams, or GIFs.<\/p>\n\n\n\n<p>The space available for accompanying text is limited: the text should be short and powerful. After all, your target group must be able to read and understand the information easily and swiftly. For example: when employees walk past a digital signage screen, they must be able to read the text as they go by. <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/digital-signage\" target=\"_blank\" rel=\"noreferrer noopener\">Digital signage<\/a> is, as well as our <a href=\"https:\/\/www.netpresenter.com\/platform\/tools\/corporate-screensaver\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate Screensaver<\/a>, a tool that brings out the power of visual communication to the fullest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-1024x576.jpg\" alt=\"corporate screensaver netpresenter\" class=\"wp-image-3565\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-1024x576.jpg 1024w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-300x169.jpg 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-768x432.jpg 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-1536x864.jpg 1536w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-640x360.jpg 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-124x70.jpg 124w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-284x160.jpg 284w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen-817x460.jpg 817w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/01\/2_fullscreen.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-reinforce-without-disrupting\" style=\"font-size:19px\">4. Reinforce without disrupting<\/h2>\n\n\n\n<p>Drawing attention doesn\u2019t necessarily mean being intrusive or obtrusive. You can draw attention without interrupting your workforce from their important tasks: Netpresenter triggers your employees\u2019 curiosity during their downtime. By, for example, displaying messages on a corporate screensaver, you immediately catch your workforce\u2019s attention while they are sitting behind their desk, but not while using their computer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@netpresenter\/video\/7265330811195395360\" data-video-id=\"7265330811195395360\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@netpresenter\" href=\"https:\/\/www.tiktok.com\/@netpresenter?refer=embed\">@netpresenter<\/a> <p>They say an apple a day keeps the doctor away, but a flood of emails washed crucial hospital updates away! Join Dr. Gary as he discovers a cure for email overload with a clever acknowledgment button screensaver.\ud83d\udc68\u200d\u2695\ufe0f\ud83d\udce7\ud83d\udca1 Healthcare EmailOverload Compliance EmployeeCommunications CorporateScreensaver<\/p> <a target=\"_blank\" title=\"\u266c origineel geluid - Netpresenter - Netpresenter\" href=\"https:\/\/www.tiktok.com\/music\/origineel-geluid-Netpresenter-7265331040838044448?refer=embed\">\u266c origineel geluid &#8211; Netpresenter &#8211; Netpresenter<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The same goes for our digital signage: you inform your colleagues when they aren\u2019t busy. They catch a glimpse of your digsig presentations while grabbing a cup of coffee, walking towards a meeting, or entering your building. In none of these examples, your staff is actively focusing on work at that moment, which means you inform them without being intrusive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-keep-it-relevant\" style=\"font-size:19px\">5. Keep it relevant<\/h2>\n\n\n\n<p>Do you pay attention when someone tells you a story that isn\u2019t at all relevant to your situation? Probably not. The same thing happens when you send employees messages with information that doesn\u2019t apply to them: they won\u2019t pay attention. If you want to grab employees\u2019 attention, make sure the information you send them is relevant and applicable to their situation.<\/p>\n\n\n\n<p>You can avoid sending employees irrelevant information by defining audience groups inside of your organization. After you\u2019ve defined these audience groups, you can send them relevant information by targeting your messages to the right people. An employee communication platform with a targeting feature will help you target the right audience by enabling you to send information to specific locations, departments, devices, or even individuals. This ensures that employees will pay attention to your communication channels, as the content shown on these channels is always relevant to them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-make-use-of-storytelling\" style=\"font-size:19px\">6. Make use of storytelling<\/h2>\n\n\n\n<p>Humans are emotional creatures. Storytelling is, therefore, a great way to draw attention! Stories that resonate with your colleagues will also be remembered better. The best way to pull your audience in is to make them care. Telling stories that are relatable to your colleagues and mirror their own experiences at work will give them a feeling of belonging. <a href=\"https:\/\/www.netpresenter.com\/customer-stories\/boosting-intranet-messages-and-increasing-employee-engagement-at-piedmont\" target=\"_blank\" rel=\"noreferrer noopener\">Our customers<\/a> already love to use storytelling to inspire their colleagues and draw their attention.<\/p>\n\n\n\n<p>We\u2019ve got customers who share employees\u2019 stories weekly to recognize their employees and allow others to celebrate their peers. A great way to draw attention to highlighted achievements and inspire and motivate your workforce to do their best work every day!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-capture-instant-attention\" style=\"font-size:19px\">7. Capture instant attention<\/h2>\n\n\n\n<p>We live in an age of flooded inboxes. Every day, employees receive 122 emails on average. Many of us, though, may even receive more. No wonder emails are being missed or ignored. They are not effective for grabbing attention when it\u2019s needed most.<\/p>\n\n\n\n<p>For instant attention, activate channels like alerts or notifications that are unmissable. They bypass emails to reach your staff, will pop up on top of other applications, and will cut through the noise to increase visibility and attention. You can guarantee readership by using notification recurrence settings, like our attention boosters: they will keep retargeting your target audience until they\u2019ve read the message or acknowledged reading it, so you\u2019re absolutely sure they\u2019ve read your message, and you got their attention.<\/p>\n\n\n\n<p>Do you want to start grabbing your busy workforce\u2019s attention? Read our guide to <a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/find-the-right-communication-tools-to-reach-your-employees\" target=\"_blank\" rel=\"noreferrer noopener\">find the right communication tools for your workforce<\/a>. Or <a href=\"https:\/\/www.netpresenter.com\/talk\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch<\/a> with our consultants or schedule a <a href=\"https:\/\/www.netpresenter.com\/demo\" target=\"_blank\" rel=\"noreferrer noopener\">free 30-minute demo<\/a> to get advice on how to grab your staff\u2019s attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.netpresenter.com\/knowledge-center\/platform\/find-the-right-communication-tools-to-reach-your-employees\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"200\" src=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2.png\" alt=\"download banner\" class=\"wp-image-6110\" srcset=\"https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2.png 944w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-300x64.png 300w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-768x163.png 768w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-640x136.png 640w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-330x70.png 330w, https:\/\/www.netpresenter.com\/wp-content\/uploads\/2021\/07\/download_banner_v2-817x173.png 817w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n","protected":false},"author":3,"featured_media":11070,"template":"","cat_know_type":[25],"cat_know":[46],"class_list":["post-11069","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-information-overload"],"acf":[],"yoast_head":"<title>7 Tips to Grab Your Busy Workforce&#039;s Attention<\/title>\n<meta name=\"description\" content=\"When everyone\u2019s so busy all day, how do you draw their attention to your messages? 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